Boosting Store Sales With Magento Migration

Industry

Equipment & Clothing

Services

Website Redesign and Feature Upgrading

Technology

Magento

Client Objective

Alleviating Performance Glitches in Website

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Introduction

Our latest customer success story is UK based Marine Chandlery, an online supermarket for ships. They offer unbeatable range of sailing equipment, clothing & marine supplies at great prices.

They hold a wide range of technical clothing, marine electronics, general chandlery and safety products on their website that can be sold to consumers.

Challenge

Website on Magento 1

MC had a functioning website on Magento 1. An upgrade became a necessity when Magento became obsolete and began causing glitches in the webstore.

Not Mobile Responsive

The increased mobile traffic required a mobile-friendly website to target smartphone users as one of the MC’s most profitable segments.

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What We Did?

As Magento 1 reached its end of life, Marine Chandlery began looking for a Magento competent development team to migrate them to Magento 2.

The previous version of the website contained numerous bugs and lacked a number of important security enhancements which could help prevent potential cache poisoning, remote code execution and many other vulnerabilities.

In addition, the website did not offer a clear layout with obvious navigation and call to actions on all the stages of the shopping journey which is essential for a good customer experience. The product overview, product detail pages and design of the shopping cart too did not conform to the client’s requirements.

They were also looking to increase sales in the publicly available e-store, hence they decided to refresh its digital user experience and visual design.

The influx of new customers was quite low and majority of sales were happening because of their loyal consumer base. So, the company decided to launch an online store to go beyond the limits of the neighborhood, expand their customer base and boost sales.

Project Initiation

Requirement Gathering

Design

Project Planning

Development

For the project, the team developed an ecommerce solution powered by Magento to manage all the core ecommerce operations. The website design and navigation were made simple, yet elegant, to allow for easy browsing through different products and categories.

Once the platform’s frontend was developed, we completed its integration with other parts of the solution like SagePay and ShipperHQ.

After the upgrade, the quality analysis was performed to test the updated version and make sure that everything was working as it should.

Thus, the Magento website was upgraded with functional, performance and security fixes delivered with Magento 2.4.3 release. Moreover, now visitors did not notice any inconsistencies on the website which contributed greatly to building customer loyalty.

We changed the website design and layout according to current trends with mobile friendly creative for better user experience by setting up a new theme as per business requirement.

The MC team will now be able to allocate resources to exciting initiatives and improvements that were previously locked.

Outcome

Potential customers could now access the client’s website with much more ease. We rolled out a bug free, properly integrated website hosted on Magento 2. The response generated from the customers was good and the client was happy with the overall look and feel of the website.