Creating a Knowledge Hub For Increasing Resource Accessibility

Industry

Research & Development

Services

Website Development, Creating Content Repository, SEO

Technology

Drupal, PHP

Client Objective

Establish a Consumer Friendly Learning Platform

Introduction

Customer is a global research organization that spans more than 60 countries, with offices in the United States, China, India, Brazil, Indonesia, and more. They have more than 700 experts and staff who work closely with leaders to turn big ideas into action to sustain our natural resources—the foundation of economic opportunity and human well-being. 

EbizON is a Technology Partner with the Customer, a global research organization that works in the nexus of environment, sustainable transportation, and economic socio development. 

The audience on the customer website includes some of the most influential people from all over the world like policymakers in various national governments, researchers, and civil society organizations working for sustainable and socio-economic development. 

Challenge

Consumer Base Not Tech Savvy

The Drupal website was reeling with slow page speed and bad Most of the sales were happening through the desktop since it contributed to nearly 60% of the total traffic. Mobile conversions needed a push. 

Generate Interest In Portal

To capture the audience’s interest and even get them hooked to the online way of getting information, we had to present the information on the website in a way that was easy to understand, interesting and, gave the audience an incentive to stick to online reading. 

Facing a Challenge?

What We Did?

We designed and implemented an interactive online learning platform TheCityFix Learn to drive learning and collaboration among city officials, practitioners, and stakeholders through a catalog of learning products designed by the WRI Ross Center of Sustainable Cities.

The Customer was envisioned and developed as a website that would showcase important information, solutions, and papers in the form of various learning products.

 The website was sectioned into 4 learning categories- tools, webinars, training, and learning guides. 

First off, ‘Tools’ was envisioned as an elegant way to direct users to knowledge tools and provide the relevant references (websites containing the complete information needed on the subject). The ‘Webinar’ feature was crafted keeping in mind that website users could subscribe to online seminars where they would gain knowledge and also share their experiences, views, and get answers from other people in similar positions.

‘Training’ allows the audience to stay updated and informed about the upcoming workshops, study tours and to subscribe to this training, and attend them in person. Since the website gives an option to filter all the learning products by language and geographic region, anyone can easily look for relevant training. 

Furthermore, the ‘Learning Guides’ basically acts as a collection of multiple web pages that contain all the information that you would see on a report or publication of 100 pages but in a concise and easy presentation that doesn’t overwhelm the reader.

The learning guides were created by authors in the WRI team. These authors were given the freedom to include text, hyperlinks, references, media (images and videos) within each web page of the learning guide.

Project Initiation

Requirement Gathering

Design

Project Planning

Development

Afterward, each webpage of the learning guide was made to contain a small amount of text, but a huge amount of information was added through infographics so that a reader of the learning guide could navigate from one web page to another smoothly as one would typically do while reading a book.

The transition between pages was smoothened using the best technology available. Each webpage of the learning guide also had the advantage of showing the meaning of jargon by implementing a vocabulary pool at the backend.

We also added a tracking operation to give the website the ability to analyze audience behavior. The WRI team can track things like what content is most popular, how much of the learning guide has been read by the user, and more such statistics.

In addition, the customer’s team was offered the ability to capture audience interests and ask them to subscribe to relevant updates whenever they finish a particular guide.

Thus, customer website became a platform that lets the audience engage and interact with the site, register, and bookmark their favorite content for future reference and see and track their upcoming events in their dashboards.

Through customer we created a full-fledged knowledge portal.

Outcome

EbizON helped customer to build this platform and promote learning products and reach new audiences. The learning products on the site include a lot of visual cards, videos, infographics to improve the audience interaction with the content, and increase engagement.

The website helped customer to increase customer retention as well. The platform also assists in the work of different teams and Centers allowing the city staff to avoid duplication and streamline ongoing efforts to educate, inform, and train them.

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