Developing A Progressive Web Application For Transportation

Industry

Transportation & Logistics 

Services

Development of Web Application, Addition of Chatbot, Digital Marketing

Technology

PWA

Client Objective

Enhancement of Website Features and Functionalities

Introduction

Customer, provides affordable and reliable airport transportation options to travelers since 2007.   Customers can choose the way they want to go with shared ride and private airport transfers available.  Customer shuttle locations offer airport shuttle, private van service, and black car service. 

They take pride in delivering the same friendly, safe, convenient and economical service in every city. Their secure on-line reservation system is accessible from anywhere in the world. Customer can be reserved for one-way or round-trip transportation at both departure and destination cities. Tours and round-town rides are also available in select locations. 

Challenge

Development of New Website

Customer Airport Shuttle had evolved into Customer Travel Company providing comprehensive commute services to their consumers throughout the country. They wanted this expansion to reflect on their website as well.

Mobile Friendly Interface

As per the latest analytics data, the majority of consumers attach a good deal of significance to the look and feel of the website to gauge its authenticity. Hence, the new website had to perform seamlessly on the mobile as well as desktop.

Facing a Challenge?

What We Did?

Our client provides both- D2C as well as B2B services.

Their D2C services include direct pick up and drop from home to airport for its customers, including private vans, non-stop rides, premium black car service and shared ride airport shuttles. There is also a system for travel trade and affiliate program. Facilities like booking through mobile applications, the option of selecting the city and airport on the home page as well as direct pick-up and destination location input on the website.  

Moreover, in B2B services, they offer airport transportation, tours, and around town rides for corporate clients. They give out corporate discounts depending on usage and higher volume travel. There are custom reservation portals for corporate clients, with a choice of direct or centralized billing or a request for detailed reports.  

With their web portal catering to D2C & B2B, similar trends could be seen in their market positioning efforts. In March’22 Customer’s Airport Shuttle launched a new website to announce their expansion into a comprehensive travel company, providing services beyond airport transportation.  

Leveraging their expertise in logistics and operations, our client now provides ground transportation to tourist sites, restaurants, and other entertainment destinations within its most popular service areas. Customers will also be able to purchase discounted tickets to attractions and tours in a number of cities directly from the site.

The site features a new streamlined reservation system for faster, easier booking and discounts for tours and attractions in popular tourist cities. Customer is also expanding its presence by partnering with other quality professional providers, to offer transportation options in new areas with a goal of serving more than 1500 locations worldwide.

Our job was to enhance the new website and improve its functionalities to smooth out the user journey for their customers. We added Yoast SEO for better ranking analysis of the website.

Project Initiation

Requirement Gathering

Design

Project Planning

Development

In addition, Contact Forms in WordPress allowed lead generation for the sales team of the client. The website interactions were increased through creation of blogs, press access and social media integration.  

We also worked on improving the loading time for the website, as bounce rate is higher for websites that take time to load their content onto the server. A Trip Manager feature could further help consumers plan their trip through transportation.  

Furthermore, the Customer’s Affiliate Program allowed commission on every successful sale. The customers could estimate fares, cab availability at any given time and access their reservations.  

Moreover, a National Account Program for Travel Trade and Corporations was established that could be used to issue vouchers, multicity bookings and a single account for all the payments.  

The team also worked to enhance the B2C segment of the website, since the bounce rate for the older website was quite high due to unoptimized mobile experience and unresponsive screen sizes.  

Our team restructured the product pages for both desktop and mobile devices. Earlier the payment options were restricted to credit cards only, and owing to differences in network connectivity in different areas, the consumer experience varied drastically as per location.

Thus, we redefined the mobile user journey based on the target segment, with integration of booking centric features such as offline booking, credit line.

Furthermore, we initiated a chatbot functionality that enabled 24/7 customer support, omnichannel messaging support, sentiment analysis to add value to conversations, multilingual conversations for a global audience, and extensible integrations with 3rd-party applications.

Outcome

With EbizON’s help, Customer could now offer their customers services such as enhanced mobile performance. We developed a progressive web application to reduce bounce rate. The UI/UX were vastly improved and the user interactions now became seamless.

With the focus on ads, Customer could now push for paid marketing with Google Ads, Video Ads and social media advertisements.

We turn your goals into reality.

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