Digital Marketing

SEO, Google Adwords, Amazon AMS

Health & Beauty

Applying Digital Marketing To Increase Brand Recognition

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Introduction The health and beauty sector has boomed in recent times, with the societal emphasis gradually shifting to self-care and wellness.  Within that category falls our recent customer. Customer is an online vendor of cosmeceutical products, offering advice and professional help to their customers regarding the healthy and productive use of their products at home. They provide free bespoke … Read more

Research & Development

Creating a Knowledge Hub For Increasing Resource Accessibility

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Introduction Customer is a global research organization that spans more than 60 countries, with offices in the United States, China, India, Brazil, Indonesia, and more. They have more than 700 experts and staff who work closely with leaders to turn big ideas into action to sustain our natural resources—the foundation of economic opportunity and human … Read more

SEO Supremacy: Quickstart Guide to Skyrocket Your Ecommerce Business with Search Engines.

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Pre and Post Penguin SEO Earlier in the pre-penguin/panda world, google was giving preference to “exact match title/url/anchor text” mixed with lots of backlinks. Authority for the website was important, but you could very much override it with a new website. Strategy that worked in Pre Penguin/Panda World Do keyword research using Long Tail Pro … Read more

How To Attract Backlinks Like Flies To Your Product Pages

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Some marketers think it’s inconceivable that their product pages would attract backlinks. That assumption stems from the belief that editorial backlinks don’t usually point to product pages. However, that’s not true. You’ve probably seen headlines like this one from HubSpot. Of course, HubSpot linked to those product pages; yes, do-follow links. Imagine getting a do-follow … Read more