RIP Shoes.com – Goes bankrupt – 6 Lessons to learn

Shoes.com, Canada based online shoe retailer has closed its operations and filed for bankruptcy. I, being a huge fan of vertical ecommerce marketplaces and have always stood up for companies like shoes.com. Its sudden shutdown got me into thinking what possibly went wrong and probable lessons to learn for niche marketplaces and associated brands.

Read more

07 Steps To Crack Google Remarketing For Your Store – Get 1.5 Times More ROI

Google Remarketing is a way to connect with people who previously interacted with your website. It allows you to strategically position your ads in front of these audiences as they browse Google Network or Search Partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase. Benefits of Remarketing … Read more

How Nonprofits Should Use Google Analytics to Achieve Positive ROI

More than 60% of nonprofit organizations don’t use any type of Analytics tracking to better understand their visitors.

Many believe that tools like Google Analytics are useful only for businesses that sell stuff. Of course, this could not be further from the truth.

The truth is Google Analytics can be extremely beneficial for nonprofit organizations. Here’s why.

Read more