RIP Shoes.com – Goes bankrupt – 6 Lessons to learn
Shoes.com, Canada based online shoe retailer has closed its operations and filed for bankruptcy. I, being a huge fan of vertical ecommerce marketplaces and have always stood up for companies like shoes.com. Its sudden shutdown got me into thinking what possibly went wrong and probable lessons to learn for niche marketplaces and associated brands.
How Brick & Mortar Stores Are Winning Back Customers
How Brick & Mortar Stores Are Winning Back Customers With the rapid increase in e commerce industry and the inevitable use of smartphones, the brick and mortar retailers are struggling to bring the customers back to their stores.
SEO Supremacy: Quickstart Guide to Skyrocket Your Ecommerce Business with Search Engines.
Pre and Post Penguin SEO Earlier in the pre-penguin/panda world, google was giving preference to “exact match title/url/anchor text” mixed with lots of backlinks. Authority for the website was important, but you could very much override it with a new website. Strategy
How To Attract Backlinks Like Flies To Your Product Pages
Some marketers think it’s inconceivable that their product pages would attract backlinks. That assumption stems from the belief that editorial backlinks don’t usually point to product pages. However, that’s not true. You’ve probably seen headlines like this one from HubSpot. Of course, HubSpot
Case Study: How This Fashion E-commerce Store Increased Revenue By 62% In Flat 6 Months
What was the challenge? Our client is one of the top online fashion shopping stores for women’s clothes and apparel based out of the U.S. Theyhad been facing a consistent decrease in website traffic and revenue for the last 6 months It was
Case Study: How this US-based Dental Website Quadrupled its Organic traffic in 4 months flat
What was the challenge? Our client is U.S. based Dentist aggregator. With the huge spike in the smartphone and Internet penetration, online healthcare has grown by leaps and bounds in the last few years. This has triggered a huge competition in
Case Study – How a US Online Liquor Retailer increased revenue by 50% in flat 6 months.
With the changing lifestyles and the adaptability to social drinking, almost 65% of Americans drink alcoholic beverages such as beer, wine and distilled spirits. Alcohol sales at retail locations in United States, reached an all time high of $25.2 billion in 2016, after continuously trending upwards for the past seven years. Rising by 2.4%, the spirit industry alone has ended up claiming 39.9% of the total alcohol market share, while the breweries - beer and wine, claimed 47% and 17.1% respectively.
How an Automotive Adventure Accessories OEM Retained it’s Traffic & Revenue While Upgrading From Magento 1 CE to Magento 2.24 Enterprise
Our Client manufactures and sells the world’s smartest gear for vehicle-based adventures. Their roof racks, water tanks, tents, awnings, drawer systems, and camping accessories are enjoyed, used and abused around the world by casual campers, the U.N., overlanders, NGOs, outdoor
5 SEO Tips To Spike Your Auto Parts Sales By 150%
If you are an automotive aftermarket manufacturer/retailer and have not so far invested on automotive-specific SEO services, you're doing yourself a big disservice. In 2018 almost 52% of all traffic generated by auto parts website were via organic searches.
How Nonprofits Should Use Google Analytics to Achieve Positive ROI
More than 60% of nonprofit organizations don’t use any type of Analytics tracking to better understand their visitors. Many believe that tools like Google Analytics are useful only for businesses that sell stuff. Of course, this could not be further from the truth. The truth is Google Analytics can be extremely beneficial for nonprofit organizations. Here’s why.