SEO

Case Study – How a US Online Liquor Retailer increased revenue by 50% in flat 6 months.

With the changing lifestyles and the adaptability to social drinking, almost 65% of Americans drink alcoholic beverages such as beer, wine and distilled spirits.

Alcohol sales at retail locations in United States, reached an all time high of $25.2 billion in 2016, after continuously trending upwards for the past seven years. Rising by 2.4%, the spirit industry alone has ended up claiming 39.9% of the total alcohol market share, while the breweries – beer and wine, claimed 47% and 17.1% respectively.

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Case Study: How this US-based Dental Website Quadrupled its Organic traffic in 4 months flat

What was the challenge? Our client is U.S. based Dentist aggregator. With the huge spike in the smartphone and Internet penetration, online healthcare has grown by leaps and bounds in the last few years. This has triggered a huge competition in the global healthcare market. Our client was facing a similar tough competition with its … Read more

RIP Shoes.com – Goes bankrupt – 6 Lessons to learn

Shoes.com, Canada based online shoe retailer has closed its operations and filed for bankruptcy. I, being a huge fan of vertical ecommerce marketplaces and have always stood up for companies like shoes.com. Its sudden shutdown got me into thinking what possibly went wrong and probable lessons to learn for niche marketplaces and associated brands.

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SEO Supremacy: Quickstart Guide to Skyrocket Your Ecommerce Business with Search Engines.

Pre and Post Penguin SEO Earlier in the pre-penguin/panda world, google was giving preference to “exact match title/url/anchor text” mixed with lots of backlinks. Authority for the website was important, but you could very much override it with a new website. Strategy that worked in Pre Penguin/Panda World Do keyword research using Long Tail Pro … Read more

How To Attract Backlinks Like Flies To Your Product Pages

Some marketers think it’s inconceivable that their product pages would attract backlinks. That assumption stems from the belief that editorial backlinks don’t usually point to product pages. However, that’s not true. You’ve probably seen headlines like this one from HubSpot. Of course, HubSpot linked to those product pages; yes, do-follow links. Imagine getting a do-follow … Read more

How an Automotive Adventure Accessories OEM Retained it’s Traffic & Revenue While Upgrading From Magento 1 CE to Magento 2.24 Enterprise

Our Client manufactures and sells the world’s smartest gear for vehicle-based adventures. Their roof racks, water tanks, tents, awnings, drawer systems, and camping accessories are enjoyed, used and abused around the world by casual campers, the U.N., overlanders, NGOs, outdoor enthusiasts, and extreme athletes. Their goal has always been to keep their site up to … Read more