Migrating To Wordpress For Higher Scalability

Industry

Furniture & Decor 

Services

Website Migration, QuickBooks Integration 

Technology

Shopify

Client Objective

Add Features to Furniture Portal and Improve Website Navigation

Introduction

In the world of high-end vintage décor, Mid Century Mobler is a renowned name. Their wide range of furniture is imported from Scandinavia and Europe. Their claim to authenticity is their hand-picked designs from Denmark, Sweden, Norway, Germany, England, Scotland, France, and Italy, imported to their 7500 square foot showroom in Berkeley, CA.  

They offer dining chairs, sofas, lounge ottomans, storage cases, tables, and lighting consoles. A customer can view their catalogue and order online.  

Challenge

Outdated Plugins On Old Website

The old website was struggling with a slow WordPress site and WooCommerce plugin. It did not offer a clear layout with obvious navigation and call to action buttons were missing.  

Limited Scalability Of CMS  

The old website was struggling with a slow WordPress site and WooCommerce plugin. It did not offer a clear layout with obvious navigation and call to action buttons were missing.  

Facing a Challenge?

What We Did?

Before reaching out to EbizON, Mid Century Mobler was struggling with a slow and outdated WordPress site with WooCommerce plugin. Their website did not offer a clear layout with proper navigation and call to action buttons were missing on all the stages of the shopping journey.  

Before reaching out to EbizON, Mid Century Mobler was struggling with a slow and outdated WordPress site with WooCommerce plugin. Their website did not offer a clear layout with proper navigation and call to action buttons were missing on all the stages of the shopping journey.  

They were looking to increase sales in the publicly available e-store, they decided to refresh its digital user experience and visual design. 

A critical part of the project was to ensure that the brand’s global reputation was upheld and its sophisticated brand personality preserved and amplified.  

The Shopify theme we used was optimized for large, impactful images and visual storytelling. It brought a sense of elegance and sophistication to the design, reflecting the trendy, feminine nature of the brand. 

The selected Shopify theme provided the client an attractive storefront, color palettes that matched the brand and a clean and easy-to-understand user interface (UI). 

 The moving imagery upon mouseover created a dynamic, engaging experience for shoppers, without causing a distraction. This further allowed users to see different product views without having to leave the page.   

Project Initiation

Requirement Gathering

Design

Project Planning

Development

A detailed filtering system was applied, so users could filter down to the exact requirements they were looking for.   

In addition, we updated their tech stack and incorporated new platforms such as QuickBooks to streamline their accounting needs, MailChimp for their email marketing processes, and HubSpot CRM to streamline their sales and customer services.  

The team increased the mobile compatibility of the website as compared to the previous website. And due to responsive design, the website is now accessible on almost every digital online platform.  

The team increased the mobile compatibility of the website as compared to the previous website. And due to responsive design, the website is now accessible on almost every digital online platform.  

The team increased the mobile compatibility of the website as compared to the previous website. And due to responsive design, the website is now accessible on almost every digital online platform.  

Outcome

The MCB store got a fully functional Shopify based website with all the additional features they were hoping for. Moreover, the new look and feel of their website made a great difference in their bounce rate.  

Furthermore, the website speed score on mobile went from 24 to 63 and score on desktop improved from 46 to 99. The website was optimized on core web vital front with FCP (1.1 Seconds), LCP (1.9 Seconds) and CLS (0.02 Second).  

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