ADA Cosmetics Magento eCommerce Store Analysis & Conversion-Focused Improvements
ADA Cosmetics, a global leader in hotel cosmetics, partnered with EbizON to modernize its digital commerce by developing separate Magento platforms for B2C and B2B customers.
Industry
Personal Care Product Manufacturing
Technology
Magento (Adobe Commerce)
Services
UX & UI Audit, Custom UI/UX Design, Front-End Development, Backend Custom Module Development, Marketing Automation Setup (Klaviyo), ERP Integration Tracking Setup (Facebook, Google Events), Accessibility Enhancements
Project Overview
ADA Cosmetics operates a large-scale digital commerce ecosystem with over five active Magento storefronts, spanning both B2B and B2C segments:
- B2B Sites:
- shop.ada-cosmetics.com – Serving DE & AU
- shop.ada-cosmetics.co.uk – Serving UK
- shop.ada-cosmetics.fr – Serving FR
- B2C Sites:
- ada-shop.com – Multilingual (DE, EN, FR)
- aida.hydro-touch.com – Targeted for DE market
- camper-stg.ada-cosmetics.com – Launching August, targeting DE and FR
The client partnered with us to conduct a comprehensive eCommerce store analysis and improvement initiative across this multi-site ecosystem. Their Magento-based stores were facing significant usability challenges, including underutilized page elements, slow performance, and conversion bottlenecks due to suboptimal UX/UI.
Project Objectives
- Build scalable and region-specific Magento storefronts
- Improve performance and site speed
- Automate manual business operations using ERP and Klaviyo
- Provide custom checkout workflows for B2B (customer-level shipping/payment)
- Create an intuitive, accessible shopping experience for B2C customers
- Enable marketing and analytics via event and pixel tracking
Project Execution
1. Design and Discovery Process
- Conducted a detailed UX audit of the existing Magento store ecosystem, including both B2B and B2C storefronts.
- Mapped key areas needing layout improvements, custom feature implementations, and performance fixes.
- Analyzed user behavior, heatmaps, and customer journeys to shape the redesign and optimization roadmap.
- Identified B2B-specific business requirements such as region-dependent logic, ERP integration, and tailored checkout paths.
2. Development & Customization
- Selected a lightweight, responsive Magento-compatible theme as the foundation for all storefronts.
- Tailored the layout and flow to match brand identity, B2B/B2C user expectations, and conversion strategies.
- For B2B sites, implemented:
- Custom registration flows including license number validation (UK-specific).
- Customer reference number logic for account-based ordering.
- Region-specific payment and shipping configurations.
- Full ERP synchronization for pricing, inventory, and order processing.
- Product-level business rules governing visibility and purchase options.
- For B2C sites, developed:
- Custom checkout flows (e.g., Contact Hotel, Elementy variants).
- Accessibility improvements across templates to meet WCAG standards.
- Simplified product detail pages with intuitive layout and mobile-first interaction.
- Integration of trusted payment methods and Trust signals (e.g., TrustedShops).
. Key Design Enhancements
- Homepage: Revamped to prioritize brand stories, deals, and benefits prominently above the fold.
- Header/Footer: Streamlined design with quick-access contact tools, banners, and core navigation elements.
- Collection Pages: Added branded category banners, AJAX-based filters, and product attribute icons.
- Product Detail Pages (PDPs): Enriched with collapsible tabs, ingredient visuals, “frequently bought together” logic, and UGC reviews.
4. Functional Features
- Enabled AJAX filtering to allow seamless product discovery without page reloads.
- Integrated review platforms like Yotpo or Judge.me to showcase authentic user feedback.
- Developed personalized product recommendation widgets to boost upsell and cross-sell opportunities.
- Embedded a live Instagram feed to highlight real-time social activity and increase trust signals.
5. Performance Enhancements
- Adopted lazy loading techniques to enhance page load speed.
- Compressed and optimized assets, minified JS/CSS, and elevated Lighthouse performance scores.
- Ensured mobile-first responsiveness, with QA testing across multiple device and browser configurations.
6. SEO & Marketing Automation
- Applied SEO fundamentals including schema markup, optimized metadata, and clean URL structures.
- Set up Klaviyo across all storefronts with robust automation flows for:
- Abandoned cart recovery
- Review solicitation
- Personalized promotional campaigns
- Enabled Facebook & Google Event Tracking for advanced performance monitoring.
- Integrated dynamic social sharing and content sync via Instagram API.
Results & Feedback
- 4% Increase in Conversion Rate
- 89% Reduction in Manual Workload (due to ERP automation)
- Improved page accessibility scores
- Consistent 3-country rollout on time & budget
Client’s Feedback
“I’ve had the pleasure of working with EbizON, and I must say that their team is truly exceptional. From the initial interaction, I was impressed by their sincerity and professionalism. EbizON delivered our website on time, within budget, and exceeded our quality expectations. Their communication was clear and professional, and they were always eager to implement feedback and address our requests. What truly stood out, however, was their genuine dedication to client satisfaction. EbizON’s commitment to delivering high-quality work and exceeding client expectations is truly remarkable.”
Marketa Piochon
Senior Manager of Digital Services
ADA Cosmetics
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
