British Martial Arts Mat’s Website Revamp from WooCommerce to Shopify
British Martial Arts Mats upgraded its online presence by migrating from WooCommerce to Shopify, creating a multi-region, multi-currency platform
Industry
Sporting Goods Manufacturing
Technology
Shopify
Services
UX Design, CMS Migration, Management, Ecommerce Development, Ecommerce Migration
Project Overview
Jigsaw Mats 4 Martial Arts partnered with EbizON to migrate their existing WooCommerce store to Shopify, ensuring a seamless multi-region and multi-currency experience. The project aimed to retain SEO value, enhance user experience, and implement new eCommerce functionalities for scalability and ease of management.
Project Objectives
- Seamlessly migrate the existing WooCommerce store to Shopify while maintaining data integrity for products, customer accounts, and order history.
- Implement a multi-region and multi-currency eCommerce setup to support British Martial Arts Mat’s international growth.
- Customize a Shopify 2.0 premium theme to deliver a modern, responsive, and intuitive shopping experience.
- Retain and enhance SEO performance through structured URL mapping, redirects, and on-page optimizations.
- Integrate essential and advanced eCommerce functionalities to improve store scalability, performance, and customer engagement.
Project Execution
- Design and Discovery Process
- Conducted a thorough analysis of the existing WooCommerce store to understand the platform’s structure and limitations.
- Identified business goals, target user needs, and necessary features for a successful Shopify migration.
- Defined the site architecture, customer journey, and lead conversion touchpoints to guide the redesign and development process.
- Determined a dual-store setup strategy to support regional markets by creating:
- UK Store: https://jigsawmats4martialarts.co.uk/
- Ireland Store: https://jigsawmats4martialarts.ie
- Development and Customization
- Selected the Empire Theme, a premium Shopify 2.0 theme, optimized for mobile and multi-region functionality.
- Executed custom theme development to align with the client’s brand guidelines and enhance the customer experience.
- Created Figma-based designs for the Home Page, Collection Page, and Product Page.
- Developed key Shopify pages, including:
- Home Page
- Category Listing Pages
- Product Detail Pages
- Up to 20 Collection Pages
- Ensured full responsiveness across all major device sizes and screen resolutions.
- Reintroduced essential product filtering via a third-party Mat Finder tool, restoring key functionality from the previous WooCommerce site.
- Integrated additional third-party apps and tools, including:
- Live chat for real-time customer interaction
- Analytics tools for tracking performance
- Multiple payment options, including Klarna, for checkout flexibility
- Data Migration & Performance Enhancements
- Migrated essential WooCommerce data to Shopify, including:
- 3,269 Orders
- Up to 3,000 Customers
- 112 Products
- Performed comprehensive QA testing across multiple browsers and devices.
- Optimized the site for speed and seamless user experience, ensuring fast page load times and minimal latency.
- Migrated essential WooCommerce data to Shopify, including:
- SEO Migration & Optimization
- Audited all existing WooCommerce URLs and created a structured plan to map them to the new Shopify site.
- Implemented 301 redirects to preserve SEO value and prevent broken links.
- Optimized on-page SEO elements: meta titles, meta descriptions, image alt tags, and schema markup.
- Submitted updated sitemaps and robots.txt files to Google Search Console for reindexing and crawlability.
- Upgraded the review system from Ekomi to Judge.me, now live on both regional stores, enhancing user engagement and trust.
Results & Feedback
Key deliverables so far:
- Migrated WooCommerce data with accuracy.
- Figma designs showcasing a refined and modern store layout.
- Effective SEO retention strategies to maintain search engine rankings.
- Advanced integrations to enhance functionality and user experience.
- Timely delivery of milestones with high client satisfaction.
The client has praised EbizON for:
- Timely delivery of milestones and responsiveness.
- Clear communication, regular updates, and well-documented project progress.
- Strong IT expertise across eCommerce platforms, making them a valuable technology partner.
- Methodical project management, using tools and metrics to ensure all tasks remain on track.
- Seamless communication through virtual meetings, emails, and direct messages.
Client’s Feedback
“We’ve been impressed with EbizON’s IT services. Their team has a diverse pool of professionals with a broad range of skills, which has been a huge asset for our business. But what really sets them apart is their prompt, communicative, and knowledgeable approach. We’ve received top-notch support from them, and we’re grateful for their partnership. ”
Glenn Chegwidden
Director, British Martial Arts Mats
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
