Merging David&Goliath’s Content Website with Shopify for a Seamless, Scalable Experience
David&Goliath, a Belgian brand, merged rich content and Shopify to unify storytelling, craftsmanship, and e-commerce into one experience
Industry
Home and Interior Design
Technology
Shopify
Services
E-Commerce Development
Project Overview
David&Goliath is a Belgian company known for its commitment to authentic interior materials. With a strong identity rooted in craftsmanship and storytelling, they sought to unify their content-rich site with a functional Shopify store to create a seamless brand experience across content and commerce.
Project Goals
- Merge the existing content website (www.davidgoliath.be) with the Shopify storefront (https://davidgoliath.eu/).
- Implement a multilingual, visually compelling, and easily manageable eCommerce solution.
- Maintain brand storytelling while enhancing eCommerce functionality.
Project Execution
1. Design and Discovery Process
Started with an in-depth discovery phase to understand the client’s system, user journeys, and content structure. This phase included stakeholder interviews, reviewing existing assets, identifying multilingual requirements, and setting clear design and functionality expectations.
2. Planning & Content Mapping
Performed a thorough audit of both the content site and the Shopify store.
Created a content inventory to map blog posts, brand stories, and product-related content for migration.
Identified multilingual assets to support English, French, and Dutch versions.
3. Design Creation
Developed wireframes and visual designs for all internal pages (excluding the existing homepage).
Maintained the brand’s distinctive aesthetic—balancing minimalism with elegance.
Prioritized a clean, image-led design that complements the product textures and stories.
4. Development and Customization
Customized a high-performance Shopify theme to align with the approved wireframes.
Implemented flexible layout options to support content-heavy pages like brand storytelling, inspiration sections, and material usage guides.
Developed a custom theme tailored for speed, SEO, and modular design flexibility.
5. Functional Features & Filtering
Developed category-specific landing pages to enhance storytelling and support SEO.
Implemented dynamic product filtering attributes that vary by collection—for example, filtering by color, texture, or material type on different pages.
6. Multilingual Setup
Integrated multilingual support using a Shopify-compatible translation app.
Ensured seamless language switching and consistent UX across all versions.
7. Testing & QA
Conducted functional, cross-browser, and device testing to validate layout, filters, and checkout flows.
Verified language toggling, content consistency, and proper redirections.
8. Launch Support
Deployed the new unified site on Shopify.
Provided support during the launch phase to monitor performance and address any critical issues.
Results & Feedback
- A unified brand and shopping experience under one Shopify store.
- Enhanced storytelling through custom category landing pages.
- Multilingual support enabled better reach across regional audiences.
- Simplified content management and product merchandising through a scalable SaaS solution.
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