Enhancing Website Performance for Woodshop Products LLC
Woodshop Products LLC partnered with EbizON to enhance website speed, design, and user experience, achieving exceptional results with seamless execution and reliable support.
Industry
Woodworking Tools & Materials
Technology
Magento, Hyvä
Services
eCommerce Migration, Automation Testing, Management, Website Development, Ecommerce Development
Project Overview
Woodshop Products LLC, a leading e-commerce retailer specializing in woodworking tools and supplies, partnered with EbizON to modernize and elevate its online store. With a growing customer base and increasing demand for a faster, more intuitive shopping experience, the company recognized the need for a complete digital transformation.
The primary goals of the project included upgrading to the latest version of Magento, securely migrating existing data, implementing the high-performance Hyvä theme, and enhancing the frontend design based on Figma specifications provided by the client. In addition to improving site speed and responsiveness, the project also aimed to streamline the checkout process, integrate essential third-party tools, and enhance backend scalability through customization.
By choosing EbizON as its Magento partner, Woodshop Products LLC achieved a seamless upgrade with minimal downtime, an enhanced user experience, and significantly improved performance metrics across both desktop and mobile platforms.
Project Objectives
- Enhance website performance and load times for improved customer satisfaction and conversions.
- Implement the HYVA theme to refresh the site’s look and feel with modern, intuitive design elements.
- Customize the site’s functionality and features to better align with Woodshop Products LLC’s operational needs.
- Ensure seamless execution and clear communication throughout the project, meeting all deadlines and client expectations.
- Build a long-term partnership based on reliability, quality, and continuous improvement for ongoing website support and growth.
Project Execution
1. Discovery and Design Process
The engagement began with a collaborative discovery phase to align on objectives, deliverables, and timelines. EbizON worked closely with the Woodshop Products team to analyze existing pain points and gather design specifications, which were provided in Figma. Based on this, UI/UX plans were created to prioritize performance, responsiveness, and customer experience.
Key design actions included:
- Full Figma-to-Hyvä UI translation.
- Pixel-perfect, mobile-first frontend design.
- Redesigned checkout flow for ease of navigation and conversion optimization.
2. Development and Customization
Once the designs were approved, the development team implemented core platform upgrades and tailored functionalities. This phase involved both backend and frontend engineering efforts to ensure that the site was robust, scalable, and aligned with Woodshop’s operational goals.
Key actions:
- Upgraded Magento to the latest stable version.
- Full migration of existing data (products, customers, orders) with zero data loss or downtime.
- Migrated theme from Porto to Hyvä for improved performance and flexibility.
- Customized checkout and cart logic based on specific business rules.
- Developed bespoke features like Configurable Product PDF generation and Quick Order functionality to support B2B needs.
3. Key Design Enhancements
- Hyvä theme implementation and advanced customization.
- Seamless integration of Figma designs.
- Responsive design adjustments for mobile-first optimization.
- Checkout UX refinement to reduce abandonment and friction.
4. Functional Features
To meet Woodshop’s unique operational requirements, the site was enhanced with powerful custom features and tools:
- Quick Order interface for bulk buying efficiency.
- Configurable Product PDF generation for product detail sharing.
- Backend customizations to streamline order processing and product configuration.
5. Performance Enhancements
Speed and efficiency were critical goals. EbizON applied best practices and technologies to significantly boost performance:
- Magento full-page caching and Redis integration.
- Hyvä-compatible JS and asset optimization.
- Lazy loading and reduced third-party script impact.
- Core Web Vitals improvement:
- Desktop PageSpeed score: from 22 → 60
- Mobile PageSpeed score: from 46 → 85
6. SEO & Marketing Automation
To ensure better visibility and lead nurturing, the project included key marketing integrations and SEO tracking tools:
- Google Tag Manager setup for enhanced analytics.
- Klaviyo integration for email marketing automation.
- On-page performance improvements for better SEO outcomes.
7. Thorough Testing and Quality Assurance
EbizON maintained a rigorous QA process throughout development:
- Weekly sprint reviews with stakeholders.
- Functional, performance, and security testing.
- Responsive testing across major browsers and devices.
- Final UAT (User Acceptance Testing) to validate all modules before go-live.
8. Launch and Ongoing Support
Following successful QA and UAT, the project launched smoothly with zero downtime. EbizON provided post-launch support and built a strong client-agency relationship focused on long-term growth.
Post-launch highlights:
- Smooth deployment with no disruption to store operations.
- Reliable support and transparent communication.
- Weekly virtual meetings for feedback and progress tracking.
- Ongoing performance tuning and feature enhancements.
Results & Feedback
The project yielded significant results for Woodshop Products LLC. Each milestone was met promptly, and the website saw improved speed, enhanced aesthetics, and a smoother customer journey. The client was particularly impressed by the seamless transformation of their initial ideas into a fully functional website, all without requiring revisions. The care and attention EbizON demonstrated in understanding and executing the client’s vision stood out.
EbizON’s project management was efficient and reliable, consistently delivering on time for every milestone. Their team kept all promises made during the course of the project, ensuring a smooth process from start to finish.
The primary form of communication was virtual meetings, held weekly. These sessions provided opportunities for the client to review the work accomplished and offer feedback. EbizON’s team was responsive and adaptable, making the client feel well-supported throughout the project.
The client highlighted the quality of work as the most impressive aspect of EbizON. The team was able to take the client’s rough, non-technical ideas and translate them into a highly polished website without the need for any revisions. This ability to listen, care, and deliver precisely what was needed set EbizON apart from other service providers.
The client expressed complete satisfaction with EbizON, indicating no areas for improvement. They were thrilled with the relationship and the results delivered.
EbizON proved to be a valuable partner for Woodshop Products LLC, transforming their website with improved speed, functionality, and customer experience. Their reliable project management, excellent communication, and ability to turn rough concepts into reality left a lasting impression on the client. Woodshop Products LLC continues to rely on EbizON for ongoing support and web development needs, describing the partnership as nothing short of five-star quality.
Client’s Feedback
“EbizON has consistently delivered 5-star work for our company. They met all project specifications and exceeded our expectations with timely deliverables and clear milestones. Their reliability and attention to detail are unmatched, and their genuine care and listening abilities truly set them apart. We couldn’t be more satisfied with their work and look forward to continuing our partnership.”
John Manchak
Owner, Woodshop Products LLC
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“EbizON is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support EbizON extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at EbizON has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. EbizON was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you EbizON and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“EbizON is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
