Website Redesign & Performance Optimization for Hardcat
Hardcat is a leading provider of asset management solutions, serving various industries worldwide.
Industry
Software Development
Technology
WordPress
Services
WordPress Website Redesign, Performance Optimization, SEO Audit & Fixes, WordPress Theme Customization, Mobile Optimization, Page Speed Enhancement
Project Overview
Hardcat is a leading provider of asset management solutions, serving various industries worldwide. Their platform is known for delivering efficiency, security, and compliance to organizations managing critical assets.
Project Objectives
- Redesign Hardcat’s WordPress website to address low user interaction and outdated UI.
- Improve website performance and SEO through strategic enhancements.
- Migrate the existing content to a lightweight, responsive theme (GeneratePress) for better user experience and mobile compatibility.
- Implement Elementor for flexible page building and easy content management.
- Retain and upgrade key site features, including partner login, forms, and search functionality.
- Eliminate spammy and broken URLs to strengthen site credibility and SEO.
- Enhance visual content and integrate video playback features for richer user engagement.
- Implement security measures like Google reCAPTCHA and malware cleanup.
- Improve backend scalability and future-proof the site for ongoing growth.
- Align with Hardcat’s global asset management solutions and ensure a robust, high-performing website presence.
Project Execution
1. Design and Discovery Process
Hardcat engaged EbizON to revamp its existing website to address low user interaction and outdated UI issues that were negatively impacting performance and SEO. This phase laid the foundation for the entire project by helping us understand the client’s systems, workflows, and user expectations.
Key activities included:
- Evaluating the current sitemap and page structure.
- Mapping existing features (e.g., partner login, forms) to be retained.
- Identifying indexed spammy URLs and broken links for redirection.
- Reviewing SEO gaps and design limitations in the current setup.
2. Development & Customization
Implemented the new design using the lightweight GeneratePress theme, with a focus on scalability and performance.
- Integrated Elementor as the page builder for flexible, responsive layout creation.
- Developed all key pages (Home, Solutions, Services, Industries, About Us, Insights, Contact, Book a Demo) based on the revised sitemap.
- Maintained current WordPress architecture and enhanced backend structure for future scalability.
- Custom theme development was performed to align with the new visual identity and functional goals.
3. Key Design Enhancements
- Integrated the design provided by the external team while optimizing for mobile responsiveness.
- Used high-resolution, mobile-friendly images and embedded video players.
- Ensured full responsiveness across portrait and landscape modes without UI distortion.
- Incorporated Viewport Meta Tags and optimized visual content for all screen sizes.
4. Functional Features
Retained and upgraded key functionalities:
- Partner Login & User Login (existing framework re-evaluated for activation).
- Search Functionality for easier information discovery.
- Integrated Forms on Contact and Demo Booking pages.
- Google reCAPTCHA integration on all forms to prevent spam.
- Embedded Video Player for onsite media playback.
- Social Media Integrations (LinkedIn, Twitter, Facebook).
5. Performance Enhancements
- Optimized theme coding and images for faster loading.
- Ensured mobile speed performance using light graphics and structured layout.
- Conducted smoke testing and bug tracking on production to ensure stability pre-launch.
- Implemented robust, well-coded templates to ensure backend performance.
6. SEO & Marketing Automation
- Removed any existing malware traces and ensured clean hosting.
- Addressed Google Search Console warnings and removed the site from blacklists.
- Redirected spammy/broken URLs to relevant live pages via 301 redirects.
- Resubmitted updated sitemap and robots.txt to Google Search Console.
- Added on-page SEO elements like metadata, proper heading hierarchy, and alt text.
- Included up to 20 essential iStock images to enhance visual appeal without compromising performance.
Client’s Feedback
“EbizON has a very good understanding of SEO.
Although the project is still in its early stages, we’ve already seen a noticeable increase in website traffic. The team communicates promptly through virtual meetings, email, and messaging apps, and their project management is highly effective. We’re especially impressed by their strong expertise in both SEO and WordPress.“
Caroline Moran
Marketing Manager, Hardcat
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