IdaHerma Foundation Drupal Website Redesign & Digital Experience Transformation
IdaHerma Foundation partnered with EbizON to transform its Drupal website into a modern, visually engaging platform that reflects its mission as an art foundation and virtual museum. Through a custom Drupal redesign, improved navigation, and enhanced storytelling, the new website delivers a seamless experience while preserving existing content and infrastructure.
Industry
Nonprofit Organization
Technology
Drupal
Services
UI/UX Design, Website Redesign, Drupal Theme Development, Drupal Customization
Project Overview
IdaHerma Foundation sought to modernize its existing Drupal website and transform it into a visually engaging, mission-driven digital platform that better represents its role as an art foundation and virtual museum. The existing website had an outdated design, limited user engagement capabilities, and lacked modern features expected by donors, artists, and visitors.
The objective was to redesign the website while preserving all existing content and maintaining the current Drupal and Pantheon hosting infrastructure. Inspired by the visual appeal and professionalism of idaarts.org, the project focused on creating a completely custom Drupal theme from scratch, improving navigation, enhancing storytelling, and introducing scalable functionality to support future organizational growth.
Project Objectives
Primary Goals
- Modernize the overall website design and user experience.
- Develop a custom Drupal theme aligned with modern design standards.
- Improve information architecture and content discoverability.
- Enhance donor engagement through a dedicated donation platform.
- Create immersive virtual museum experiences.
- Improve mobile responsiveness and accessibility.
- Build a scalable foundation for future digital initiatives.
- Maintain existing Drupal/Pantheon infrastructure for cost efficiency.
Business Goals
- Increase visitor engagement.
- Improve donation conversion rates.
- Strengthen IdaHerma’s digital brand identity.
- Enhance storytelling around artists, exhibitions, and programs.
- Provide richer analytics and reporting capabilities.
Project Execution
1. Design & Discovery Process
The project began with a comprehensive discovery phase to understand IdaHerma Foundation’s goals, target audience, content structure, and future vision.
Activities Performed
- Stakeholder workshops and requirement gathering.
- Website audit and content assessment.
- Competitor and reference site analysis.
- Information architecture planning.
- User journey mapping.
- Wireframing of key website pages.
Design Deliverables
The design team created:
- Custom Style Guide
- Design System
- Interactive Prototype
- High-Fidelity Figma Mockups
Key Pages Designed
- Home Page
- Donation Page
- Artist Stories Page
- Events & Featured Programs Page
- Blog Page
- Our Team Page
The wireframes focused on creating a structured user experience while ensuring easy access to critical sections such as donations, exhibitions, artists, and the virtual museum.
2. Development & Customization
Following design approval, the development team built a completely custom Drupal theme tailored to IdaHerma’s branding and functionality requirements.
Custom Theme Development
- Developed a responsive Drupal theme from scratch.
- Implemented reusable content components.
- Optimized layouts for desktop, tablet, and mobile devices.
- Preserved all existing content and infrastructure.
Key Functional Enhancements
Donation Platform
- Enhanced donation experience.
- Payment gateway integration.
- Automated donation acknowledgment emails.
- Donation tracking and reporting.
- Conversion analytics.
PDF Export Functionality
- Added PDF generation capability for artwork and award pages.
- Enabled offline viewing and sharing.
Advanced Analytics
- User behavior tracking.
- Geographic audience insights.
- Donation source tracking.
- Custom reporting dashboards.
Virtual Museum Experience
- Developed immersive gallery navigation.
- Improved artwork discovery experience.
- Simulated physical museum walkthroughs.
Future-Ready Architecture
Infrastructure was designed to support:
- Video hosting
- Webinar integration
- Zoom integration
- Featured artist exhibitions
- Future educational programs
3. Key Design Enhancements
Navigation System Redesign
The navigation was restructured to provide a cleaner and more intuitive user experience.
Improvements Included
- Simplified menu hierarchy.
- Prioritized sections such as:
- Virtual Museum
- Artists
- Exhibitions
- Donate
- Enhanced mobile navigation.
- Improved submenu interactions.
Homepage Transformation
Hero Section
- Large visual banner featuring artistic imagery.
- Mission-focused messaging.
- Prominent “Donate Now” and “Support Artists” CTAs.
- Impact statistics highlighting organizational achievements.
Mission Showcase
Created icon-based storytelling cards highlighting:
- Preserve Artistic Heritage
- Support Emerging Artists
- Promote Fine Arts
- Educate Through Virtual Museum
Artwork of the Month
Introduced a featured collection section showcasing:
- Curator-selected artwork
- Artist spotlight
- Direct museum access
Impact Timeline
Implemented an interactive timeline highlighting:
- Foundation milestones
- Major exhibitions
- Awards and recognitions
- Artist achievements
Visual Storytelling Sections
Added engaging content blocks showcasing:
- Artists supported
- Exhibitions organized
- Awards presented
- Community impact metrics
Events & Educational Learning
Events Section
- Featured upcoming exhibitions.
- Highlighted key programs.
- Event-focused CTAs.
Educational Resources
- Learning content previews.
- Fine art technique resources.
- Video and article integration.
Donation Page Enhancement
Created a dedicated donation experience featuring:
- Impact-driven messaging.
- Testimonials and success stories.
- One-time and recurring donation options.
- Security assurances.
- Persistent donation CTA.
Artist Stories Section
Enhanced artist engagement through:
- Featured artist carousel.
- Artist success stories.
- Visual storytelling.
- Portfolio and interview links.
Blog Experience
Modernized the blog section with:
- Featured images.
- Category-based navigation.
- Content cards.
- Improved readability.
Team Page Consolidation
Reorganized board member information into a unified team page:
- Improved discoverability.
- Better organizational transparency.
- Enhanced user experience.
Footer Modernization
Implemented a modern utility footer containing:
- Quick navigation links.
- Social media integration.
- Newsletter subscription.
- Privacy and policy links.
4. Testing & Deployment
A rigorous quality assurance process was conducted before launch.
Testing Activities
- Functional testing.
- Cross-browser testing.
- Mobile responsiveness testing.
- Donation workflow testing.
- Performance testing.
- Security validation.
- User acceptance testing.
Deployment Activities
- Theme deployment on Pantheon infrastructure.
- Content migration validation.
- Analytics setup verification.
- Final stakeholder review.
- Go-live support.
The deployment was completed without disruption to existing content or services.
5. Launch Results & Feedback
Business Impact
The redesigned website successfully transformed IdaHerma’s digital presence by delivering a modern, scalable, and mission-focused platform.
Key Outcomes
Improved User Experience
- Easier navigation.
- Better content discoverability.
- Enhanced mobile engagement.
Stronger Donor Engagement
- Streamlined donation journey.
- Increased visibility of fundraising initiatives.
- Improved donation conversion opportunities.
Enhanced Brand Presence
- Modern visual identity.
- Consistent storytelling.
- Professional representation of the foundation.
Increased Content Engagement
- Greater visibility for artists and exhibitions.
- Improved interaction with educational resources.
- Better promotion of events and programs.
Future Scalability
- Infrastructure prepared for webinars, virtual events, and multimedia content.
- Flexible architecture supporting future organizational growth.
Client’s Feedback
“Hiring EbizON Digital to rework my website was one of the best decisions I have made. There are many good development teams on the Internet, but it is hard to find the best ones. Also, like most Americans, I feel I can “do it myself,” and am mad when I cannot! I did however, create my previous website https://www.evanwilliamsconsulting.com on my own and it was the reason that Paul contacted me in the first place. Great Job Guys!”
Evan J. Williams
Evan Consulting
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