Improving Performance and UX for JoyVIVA Magento to Shopify
JoyVIVA migrated from Magento to Shopify to modernize their eCommerce platform and enhance mobile user experience. The project ensured seamless data transfer and design continuity for optimal performance and scalability.
Industry
Health/beauty
Technology
Magento, Shopify
Services
Digital Agency Services, Magento to Shopify Migration
Project Overview
JoyVIVA, a Canadian-based beauty, health, and wellness destination, aimed to upgrade their eCommerce platform by migrating from Magento to Shopify. The primary goal was to improve overall site performance, deliver a mobile-friendly user experience, and simplify store management with a scalable and modern platform. The migration involved transferring extensive product data, customer accounts, order history, and content while ensuring design consistency and functionality through the Shopify ecosystem.
Project Objective
- Seamlessly migrate JoyVIVA’s eCommerce store from Magento to Shopify, ensuring all product data, customer accounts, and order history are accurately transferred.
- Modernize the website’s design and UX with a mobile-first, responsive Shopify theme that reflects JoyVIVA’s wellness brand identity.
- Improve overall site performance and page load speeds to enhance user engagement and lower bounce rates.
- Simplify store management for JoyVIVA’s team through Shopify’s intuitive backend and scalable infrastructure.
- Preserve and enhance SEO performance by migrating all critical SEO elements and setting up proper 301 redirects.
- Integrate essential payment, shipping, and analytics solutions to support Canadian and international customers.
- Optimize the site for a clean, engaging customer experience that promotes product discovery and conversion.
Project Execution
1. Design and Discovery process
The project kicked off with detailed planning and discovery sessions to understand the structure and operations of JoyVIVA’s Magento store.
- Conducted a full audit of existing functionalities including product architecture, customer segments, and third-party extensions.
- Outlined must-have Shopify-compatible features and identified areas for improvement.
- Selected a Shopify theme that reflected JoyVIVA’s clean, wellness-driven aesthetic and supported a smooth customer journey.
- Mapped out third-party integrations for payment, analytics, email marketing, and SEO.
2. Data Migration & Performance Enhancements
Accurate data transfer was critical to maintain business continuity and customer satisfaction.
- Migrated product data, including images, pricing, descriptions, and SKUs.
- Transferred customer accounts and order history, allowing existing customers to retain their credentials and order tracking.
- Moved CMS pages, blog posts, and categories to maintain brand content and SEO authority.
- Post-migration performance enhancements included faster page loads, improved site responsiveness, and optimized mobile functionality.
3. Shopify Development & Theme Customization
The Shopify build was tailored to deliver an intuitive, professional, and responsive shopping experience.
- Installed a Shopify 2.0 theme and customized it to match JoyVIVA’s brand identity.
- Redesigned layouts for easier navigation, product discovery, and a clean, content-focused interface.
- Enhanced UX with features like wellness categories, product filtering, and quick add-to-cart functionality.
- Fully optimized for mobile, ensuring a smooth experience across all devices.
4. Payment Integration
The store’s payment and shipping setup was designed to support a broad customer base with flexibility and ease.
- Integrated Shopify Payments along with PayPal and credit card gateways.
- Configured tax and shipping rules for Canadian and international customers.
- Simplified the checkout experience to reduce cart abandonment and enhance conversion rates.
5. SEO Migration & Optimization
Maintaining search engine visibility and organic performance was a top priority throughout the migration.
- Applied 301 redirects to retain link equity and avoid traffic loss.
- Migrated all SEO metadata (titles, descriptions, tags) to Shopify.
- Installed SEO apps and configured Google Analytics to track traffic and user behavior.
- Ensured continuity in SERP rankings and established the foundation for ongoing SEO growth.
Results & Feedback
The Shopify migration resulted in a cleaner, faster, and more engaging online store for JoyVIVA. The improved mobile experience and simplified backend management allowed the team to focus more on growth and customer engagement. The new platform delivered:
- Faster site performance and page load speeds.
- An increase in user engagement and lower bounce rates.
- Simplified store management and scalability for future growth.
While specific client testimonials aren’t publicly available, the successful delivery of the project ensured enhanced store usability, better SEO retention, and a more modern shopping experience for JoyVIVA’s health-conscious customer base.
Client’s Feedback
“I sincerely thank this entire EbizON team for being so easy to work with and flexible and for the meticulous attention to detail throughout the entire project. You have made this transition such a smooth and pleasant experience! THANK YOU!”
Deigh-Anna
JOYviva Team
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
