Magento to Shopify 2.0 Migration & Redesign for AIT Products
AIT Products migrated from Magento 1.9 to Shopify 2.0 with EbizON to enhance site performance and user experience. The move ensured scalability while preserving SEO and product data.
Industry
Industrial Machinery Manufacturing
Technology
Magento, Shopify
Services
Shopify Development, Data Migration, Theme Customization, UX/UI Enhancement
Project Overview
AIT Products partnered with EbizON to migrate their outdated Magento 1.9 store to Shopify 2.0, aiming to modernize the site, enhance the user experience, streamline backend management, and retain SEO performance. The goal was to ensure a fast, responsive, and scalable website while preserving product data and SEO equity.
Project Objectives
- Migrate to Shopify 2.0 for a modern, scalable, and high-performing eCommerce platform
- Preserve SEO value by maintaining URLs, metadata, and content structure
- Enhance user experience with a mobile-first, responsive design
- Streamline site management for easier content updates and scalability
- Improve product discovery with advanced search, filtering, and comparison tools
Project Execution
1. Design and Discovery Process
- Conducted stakeholder interviews to understand goals, pain points, and key user flows.
- Audited the existing Magento store’s structure, performance, and visual design.
- Created wireframes and finalized site architecture to guide Shopify implementation.
2. Development and Customization
- Selected a premium Shopify 2.0 theme (Warehouse/Symmetry) for speed and mobile responsiveness.
- Performed custom theme development to align the look and feel with the brand’s identity.
- Customized homepage and product detail pages (PDP) with:
- Sticky media galleries
- Expandable accordions
- RFQ (Request for Quote) buttons
- Product comparison tools
3. Data Migration & Performance Enhancements
- Migrated
- 50+ active products
- 20+ blog articles
- CMS pages such as About Us, Terms, FAQs
- Created 10 organized collections with advanced filters and sorting.
- Enhanced PDPs with:
- Embedded videos
- FAQ sections
- Customer reviews
4. URL Redirection and SEO Preservation
- Redirected discontinued product URLs to relevant live PDPs to retain SEO value.
- Preserved meta titles, descriptions, and canonical structures.
- Integrated SEO tools and analytics:
- Yoast SEO for Shopify
- Google Analytics
- Google Search Console (GSC)
- Google Tag Manager (GTM)
5. Thorough Testing and Quality Assurance
- Performed end-to-end testing for:
- Product pages
- Filters
- Forms and video playbacks
- Validated responsive design across desktop, tablet, and mobile.
- Verified all redirects and ensured no SEO-impacting errors remained.
6. Launch and Ongoing Support
- Deployed the new Shopify store after successful user acceptance testing (UAT).
- Provided admin training for managing content, forms, and product updates.
- Installed and configured essential apps:
- Judge.me for reviews
- Mailchimp for email marketing
- Tidio for live chat support
Results
- Modern Design: Transformed from a dated layout to a sleek, conversion-optimized Shopify 2.0 interface.
- Faster Performance: Mobile-first design and lightweight Shopify theme boosted loading times and user experience.
- SEO Retention: Smart redirections and on-page SEO measures retained organic rankings and traffic.
- Improved UX: Enhanced product discovery, quote requests, and comparison tools led to increased user engagement.
- Scalability: Shopify’s SaaS model now allows AIT Products to scale effortlessly without technical bottlenecks.
Client’s Feedback
“I was thoroughly impressed with EbizON’s professionalism and expertise throughout our project. They delivered the new website on time and were incredibly responsive to our needs. The team managed the project seamlessly, keeping me informed every step of the way through Basecamp. Their timeliness, responsiveness, and communication skills made them a pleasure to work with. I’m thrilled with the final result and would highly recommend CartUnited to anyone looking for a reliable and skilled web development partner.”
Emily Leyva
President, Industrial Equipment Manufacturer
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
