Magento to Shopify Migration for CETS
CETS migrated from Magento to Shopify 2.0 to improve scalability and usability while preserving its brand design, SEO, and seamless data integration across platforms like eBay and Amazon.
Industry
Industrial Tools & Equipment Distribution
Technology
Magento, Shopify 2.0
Services
E-commerce Migration, Shopify Theme Customization, SEO Retention, Data Migration, UI/UX Design
Project Overview
CETS is a leading industrial tool distributor serving the metalworking, aerospace, oil & gas, automotive, and firearms industries. They offer an extensive range of carbide cutting tools, CNC tooling, abrasives, and precision instruments. The company’s commitment to quality and customer satisfaction has positioned them as a trusted supplier for modern manufacturing needs.
CETS decided to migrate their existing Magento website (www.cets.com) to Shopify 2.0 to leverage a scalable, user-friendly, and SaaS-based eCommerce platform. The project aimed to preserve the brand’s established look and feel while improving performance, usability, and maintainability.
Project Objectives
- Seamlessly migrate from Magento to Shopify with all critical data, including ~4000 orders, ~1210 customers, and ~25K products.
- Retain the existing website design and user experience, ensuring customers feel continuity.
- Preserve SEO performance by implementing URL redirection and SEO best practices.
- Implement easy-to-manage eCommerce features with improved flexibility.
- Enable integration with eBay and Amazon stores for multi-channel selling.
- Conduct comprehensive testing to ensure all functionalities perform flawlessly.
Project Execution
1. Design and Discovery Process
A complete discovery phase was initiated to analyze the existing Magento setup, functionalities, and customer journey. The Empire Shopify Theme was selected for its flexibility, responsiveness, and premium aesthetics. Brand guidelines were reviewed to ensure the new store visually aligned with CETS’s established identity.
2. Development and Customization
Using Shopify 2.0, the development team implemented and customized the Empire Theme, aligning every component, homepage, collection pages, and product detail pages to the brand’s UI. Customizations were made for advanced search, product filtering, and brand categorization.
Subcollections were organized within the main collections to enhance product discoverability and navigation, enabling customers to browse by brand, tool type, or application category.
3. Content Migration to Shopify
Data migration was executed using Matrixify, ensuring the accurate transfer of:
- ~4000 Orders
- ~1210 Customers
- 25K of 40K Products
- ~10 CMS Pages (About Us, Resources, Scrap Carbide, Request a Quote, Customer Service, etc.)
Custom forms were recreated for “Request a Quote” and “Scrap Carbide” submissions to retain lead generation capabilities.
4. URL Redirection and SEO Preservation
All legacy Magento URLs were carefully redirected to their corresponding Shopify pages to retain SEO juice and prevent ranking loss. Google Analytics, Google Tag Manager, and Search Console were reconfigured for tracking and performance analysis.
Key SEO Retention Measures:
- Proper 301 redirects
- Metadata transfer
- Schema preservation
- Canonical tagging and sitemap updates
5. Thorough Testing and Quality Assurance
Comprehensive QA was conducted to ensure:
- Accuracy of migrated data
- Seamless user experience across devices
- Proper functioning of shipping methods (Flat rate, UPS)
- Payment gateway testing (PayPal, Pay Flow, Shopify Payments)
- Functional integrity of third-party integrations (Amazon, eBay)
6. Launch and Ongoing Support
After User Acceptance Testing (UAT) and performance checks, the domain migration was successfully completed. Post-launch, ongoing monitoring was established to ensure performance stability, with continuous SEO and analytics review for optimization.
Results & Feedback
- Seamless transition from Magento to Shopify with zero downtime.
- Enhanced user experience with a mobile-optimized and visually cohesive storefront.
- Improved site performance and reduced management overhead through Shopify’s SaaS model.
- Preserved SEO rankings, maintaining organic traffic post-launch.
- Positive client feedback highlighting the ease of management, scalability, and modernized platform experience.
Client’s Feedback
“EbizON Digital’s expertise and attention to detail truly set them apart. Their team successfully migrated our entire e-commerce store from Magento to Shopify ahead of schedule, ensuring that every aspect, from design to SEO, was handled flawlessly. Communication was seamless throughout the project, and their professionalism gave us full confidence at every stage. The quality of their work exceeded our expectations, resulting in a smooth, high-performing Shopify store that perfectly represents our brand.”
Brett L.
Web Manager
Cutting Edge Tool Supply, Inc.
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
