Migration of saude.zelas.com.br from Prismic to WordPress
Ebizon Digital migrated the Prismic-based saude.zelas.com.br platform to WordPress, preserving its design, functionality, SEO value, and content with a seamless, accuracy-focused transition.
Industry
Healthcare, Health Insurance, Digital Health Platforms
Technology
WordPress
Services
Website Migration, WordPress Development, Custom Functionality Integration, Structured Content Migration, Media Migration, SEO Preservation
Project Overview
The client’s website, https://saude.zelas.com.br/, was originally built on the Prismic headless CMS. Ebizon Digital was entrusted with migrating the entire platform to WordPress, ensuring a smooth transition without compromising its visual design, functionality, SEO performance, or content accuracy.
The migration required moving a substantial amount of content, media, and page layouts while preserving the platform’s structure and user experience. A detailed SEO strategy was implemented to maintain URL consistency and prevent any loss in search visibility. Given the healthcare and insurance focus of the website, delivering a highly accurate, stable, and reliable migration was essential throughout the process.
Project Objectives
- Ensure a smooth and reliable migration of the website from Prismic to WordPress.
- Preserve all existing design elements and page layouts to maintain a consistent user experience.
- Migrate all website content including services, blogs, media files, calculators, guides, and tools without any loss of data.
- Maintain all existing SEO elements such as metadata, URL structure, and search visibility.
- Improve overall website performance, mobile responsiveness, and scalability.
- Strengthen the website’s security and streamline backend management for the client.
- Provide a more user-friendly content management experience through WordPress.
Project Execution
1. Design and Discovery Process
Ebizon initiated the project with a comprehensive audit of the Prismic-hosted website to understand:
- Information architecture
- Page templates
- Content types
- Custom features
- SEO structure
- User journeys
A content inventory of all pages was prepared, covering more than 100 service, hospital, insurance, and informational pages.
A detailed content mapping document was created, outlining how each Prismic content type would map to WordPress custom post types, taxonomies, and template structures.
Essential plugins were identified, such as:
- Elementor
- Gravity Forms
- Google Maps
- Search tools
- SEO tools
This formed the foundation for building the WordPress environment.
2. Development and Customization
Ebizon implemented the website using the lightweight and SEO-friendly GeneratePress theme, ensuring:
- High performance
- Clean code
- Minimal CSS & JS bloat
- Strong mobile responsiveness
Elementor was used to reconstruct page layouts, enabling pixel-perfect replication of the existing design.
Custom templates created included:
- Homepage
- Single Service Page
- Blog templates
- Category listing templates
- Tools & Calculators
- Hospital and Laboratory profiles
- 404 Page
SEO structure was preserved and optimized during redesign.
3. Content Migration to WordPress
Ebizon developed a structured migration process to accurately transfer and reorganize the platform’s extensive content library, including:
- Service Pages
- Blog Posts
- Hospital & Laboratory Profiles
- Tools, guides, and informational resources
- Text content, translations, and structured data
- All media assets such as images, PDFs, and videos
During the migration, each piece of content was reviewed to ensure accuracy, proper formatting, and correct placement within WordPress. URL paths, categories, and internal links were preserved to keep the user experience and SEO structure intact.
The result was a clean, well-organized content system that mirrored the original site while becoming much easier for the client to manage.
4. URL Redirection and SEO Preservation
Ebizon carried out a structured SEO migration plan designed to maintain rankings and ensure a smooth transition to WordPress.
Pre-Migration Activities
- Conducted a full site audit and URL inventory
- Mapped existing URLs to their new WordPress locations
- Identified outdated or missing pages
- Recorded baseline SEO and performance metrics
- Prepared a custom 404 page
- Set up essential tools for tracking and monitoring
Migration Phase
- Implemented precise 301 redirect rules
- Updated internal links across all pages
- Refreshed XML sitemaps for search engines
- Verified URL consistency and page slugs
- Replicated on-page SEO elements including titles, descriptions, and headings
Post-Migration Monitoring
- Continuously monitored indexing and search performance
- Resolved any crawl errors or broken links
- Audited site structure and navigation
- Updated external references where necessary
- Ensured ongoing alignment with SEO best practices
This comprehensive approach ensured that the website retained its search rankings, avoided traffic loss, and maintained a stable presence on search engines throughout the migration.
5. Thorough Testing and Quality Assurance
QA was divided into:
Functional Testing
Conducted by Ebizon & Client team to ensure:
- Forms work
- Navigation is intact
- Responsive behavior
- Search functionality
- Map integration
- WhatsApp chat integration
Migration Testing
Handled exclusively by Ebizon:
- Database consistency
- URL consistency
- Image and media checks
- SEO validation
- Content completeness
- Xenu broken link testing
Defects were tracked and resolved in iterative cycles.
6. Launch and Ongoing Support
Prior to the website launch, a thorough 1–2 week User Acceptance Testing (UAT) phase was conducted, allowing the client to review and test all features. A dedicated meeting was held to address any issues and finalize functionality.
Following the launch, Ebizon continued to support the client with:
- Ongoing performance monitoring
- Analytics tracking
- SEO issue resolution and optimization
- Security oversight and updates
- WordPress training to empower the client’s team
This comprehensive support ensured a smooth transition and long-term stability for the website.
Results & Feedback
- Comprehensive Content Migration: Successfully migrated over 100 pages, tools, calculators, and content assets with full accuracy.
- SEO Rankings Maintained: Achieved zero loss in search rankings through precise redirect mapping and thorough SEO testing.
- Improved Website Performance: Faster load times and smoother user experience across all devices.
- Efficient Content Management: Enabled easier, more intuitive content updates via WordPress.
- Enhanced Website Security: Implemented strong security measures to protect the platform.
- Better Mobile Responsiveness: Delivered seamless browsing on all mobile devices.
- Simplified Form Management: Streamlined user data collection and form handling.
- Future-Ready Scalability: Built a platform designed to support growth and new features.
Client’s Feedback
“EbizON made our Prismic-to-WordPress migration smooth and worry-free. Their team communicated clearly, delivered every milestone on time, and ensured the site worked perfectly after launch. Their responsiveness and professionalism were outstanding.”
Marcelo Epstein, SEO Manager, Zipia
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
