Simply On Purpose – E-Commerce Website Revamp for Enhanced User Experience
Simply On Purpose partnered with us to redesign their website with a modern visual identity, improved navigation, and a conversion-focused user experience.
Industry
Technology
Shopify 2.0
Services
UI/UX Design, Web Development, Shopify Customization
Industry: E-Commerce / Online Learning
Project Overview
Simply On Purpose is an e-commerce and educational platform offering a diverse range of learning products, digital courses, and resources. The existing website lacked modern visual appeal, intuitive navigation, and effective customer engagement tools. The client partnered with our team to revamp the site with a stronger visual identity, improved UX, and conversion-focused design elements.
Project Objectives
- Redesign the website UI/UX to align with modern e-commerce design principles.
- Implement a Mega Menu to simplify navigation and improve product discoverability.
- Introduce dynamic and interactive homepage elements such as Hero Sections, Testimonials, and FAQs.
- Enhance Collection and Product Detail Pages (PDP) with interactive and conversion-driven components.
- Optimize performance, mobile responsiveness, and SEO to improve accessibility and visibility.
Project Execution
1. Design and Discovery Process
- Conducted a detailed UX audit of the existing Simply On Purpose website to identify key usability pain points.
- Collaborated with stakeholders to define brand voice, visual direction, and target audience.
- Developed wireframes and prototypes focusing on ease of navigation, clear product categorization, and visual engagement.
- Selected color schemes, typography, and imagery aligned with the brand’s tone and educational focus.
2. Development and Customization
Front-End Implementation
- Built a responsive Shopify front end using Liquid, HTML5, CSS3, and JavaScript.
- Integrated a Mega Menu to display multiple categories and subcategories in a visually structured layout.
- Created an interactive hero section with looping videos and dynamic banners showcasing featured courses and top-selling products.
Feature Implementation and Setup
- Implemented Product Category Banners to visually represent key offerings and simplify browsing.
- Added a Teach Me How subscription feature with a prominent CTA and multiple entry points across the homepage and navigation bar.
- Designed a Customer Testimonials section and FAQs module to build trust and reduce customer support dependency.
3. Key Design Enhancements
- Homepage Improvements:
- Collection Page Enhancements:
- Added category descriptions, star ratings, price comparisons, “Sale”/“New” badges, and “Quick View” on hover.
- Improved filtering options (Age, Price, Collection, Product Type, Best Sellers).
- Product Detail Page (PDP) Enhancements:
- Integrated sticky product media for better visual focus.
- Added features like Frequently Bought Together, Related Products, and Upsell/Cross-Sell sections.
- Displayed stock availability, payment options, and bundled product promotions.
- Incorporated USP icons, reviews, FAQs, and return/refund details.
- Optional Future Enhancements:
4. Testing and Deployment
- Conducted cross-browser and device compatibility testing to ensure flawless performance.
- Performed load testing to assess performance under traffic spikes.
- Optimized site speed via image compression, lazy loading, and Liquid code minification.
- Executed UAT (User Acceptance Testing) before final deployment.
- Seamlessly migrated data and launched the upgraded site with zero downtime.
5. Launch
The new Simply On Purpose website launched successfully with a refreshed design and enhanced functionality. The rollout was smooth, with consistent performance monitoring and feedback collection to fine-tune post-launch experience.
Results & Feedback
- Enhanced Navigation: Mega menu reduced bounce rate by 25% by helping users find products faster.
- Higher Engagement: Interactive homepage design increased session duration by 35%.
- Improved Conversions: PDP upsell and bundle features raised average cart value by 20%.
- Positive Client Response: The client praised the clean design, improved user flow, and scalability of the platform.
Client’s Feedback
“Their communication was clear and focused. EbizON has delivered a new Shopify store that met our expectations perfectly. The team shared detailed mock-up designs and made every requested change promptly and accurately. They maintained consistent communication throughout the project, holding weekly meetings to review progress and gather feedback. We’re very pleased with the outcome and appreciate their professionalism and attention to detail.“
Stephanie Tietjen
Project Manager, Simply On Purpose
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
