From Magento to Shopify: EbizON Drives SoftwareKeep’s Modernization and Success
SoftwareKeep needed a Shopify re-theme to align with its brand while preserving SEO and improving user experience. The project involved migrating four websites using a customized Booster Theme with performance optimizations and key eCommerce integrations.
Industry
IT Services and IT Consulting
Technology
Magento, Shopify
Services
Shopify Development, SEO Migration, Data Migration, Payment Integration
Project Overview
SoftwareKeep, a leading software solutions provider, sought a complete re-theme of their Shopify store to align with their brand identity while ensuring a seamless user experience. The project involved migrating four websites, all following the same layout, from an existing Shopify theme to a customized version of the Booster Theme.
The primary goals included:
- Enhancing the UI/UX to match SoftwareKeep’s branding
- Implementing SEO best practices to retain organic rankings
- Migrating crucial data, including blogs and help center guides
- Ensuring mobile responsiveness and fast load times
- Integrating Shopify Payments and Klarna
Project Execution
1. Design and Discovery process
Before executing the migration, a thorough Magento store analysis was conducted to:
- Identify the existing functionalities, including products, categories, customer accounts, and order data.
- Determine which Shopify-compatible features and extensions would be required for a seamless transition.
- Select a Shopify 2.0 premium theme that aligns with SoftwareKeep’s branding and provides an optimal shopping experience.
2. Custom App Development & Feature Customizations:
- Built lightweight custom Shopify apps to extend native functionality — including advanced pricing logic, bundle creation, and automated discount handling.
- Customized scripts to enable dynamic content rendering based on user behavior, product tags, and cart value.
- Implemented tailored customer account features like enhanced order tracking and dynamic upsell suggestions.
3. Plugin & Third-Party Integration:
- Integrated Klaviyo for advanced email marketing automation, customer segmentation, and abandoned cart recovery.
- Integrated Intelligems for price testing, revenue optimization, and A/B testing of pricing strategies.
- Ensured seamless UI integration of both tools into the theme, maintaining design consistency and performance.
4. Shopify Theme Development:
Used the Booster Theme as the base framework and redesigned it to match SoftwareKeep’s branding.
Created a standardized layout for one site, then cloned it across three other websites.
5. Page Development Highlights:
- Home Page with sticky navigation and promotional banners
- Collection Pages (6 Categories) with product filtering
- Product Detail Pages with sticky add-to-cart, USP blocks, and variant selectors
- Blog, Landing Pages, and Article Pages with side navigation
- Custom Account Dashboard with Order History and Account Settings
- CMS Pages: FAQs, Klarna FAQs, Orders & Returns, Affiliate Program, etc.
Results & Feedback
Results:
- Higher Conversion Rates: Enhanced PDP and checkout optimizations resulted in a 10% increase in conversion rates.
- Improved User Experience: The new design enhanced navigation and product discoverability, resulting in higher engagement.
- SEO Retention Success: Organic traffic remained stable post-migration, with improved rankings for key pages.
- Faster Load Times: Performance optimization led to a 15% improvement in page speed across all devices.
Client’s Feedback
“Thanks to EbizON’s efforts, our customer data migration was a success. The team was highly responsive to all our needs, and their impressive turnaround time exceeded our expectations.”
Calvince Nyawara
Project Manager, SoftwareKeep
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
