Thakral Innovations – Nespresso India eCommerce Enhancement
Thakral Innovations and Ebizon Digital collaborated to enhance Nespresso India’s Magento 2 store, focusing on performance, security, and user experience.
Industry
Retail / eCommerce – Premium Coffee Machines & Accessories
Technology
Magento
Services
eCommerce Development, DevOps Support, UI/UX Enhancements, SEO Optimization, Security Management, Performance Optimization, Maintenance & Support
Project Overview
Thakral Innovations partnered with Ebizon Digital to enhance and maintain the Nespresso India eCommerce store, built on the Magento 2 platform. The engagement involved a long-term collaboration focusing on improving website performance, strengthening security, optimizing user experience, and delivering continuous development and operational support.
Ebizon was responsible for ensuring the store’s reliability, scalability, and compliance with the high-quality standards expected by the Nespresso brand in the Indian market.
Project Objectives
- To improve website performance, scalability, and responsiveness across devices.
- To patch and strengthen store security through regular updates and monitoring.
- To enhance user experience via front-end improvements and design optimizations.
- To streamline the deployment process with efficient DevOps practices.
- To improve SEO and data insights for better online visibility and decision-making.
- To maintain continuous support and ensure seamless customer experience.
Project Execution
1. Design and Discovery Process
- Conducted an initial technical and design audit of the Magento setup, infrastructure, and integrations.
- Identified areas for UI/UX improvements, performance bottlenecks, and potential vulnerabilities.
- Collaborated with the Thakral Innovations and Nespresso India teams to align feature priorities and sprint goals.
- Defined the Agile sprint framework with clearly documented release milestones.Conducted a detailed design and discovery phase to identify core UX/UI pain points and improvement opportunities.
- Reviewed user behavior, navigation flow, and mobile responsiveness to establish design priorities.
- Defined key deliverables and created wireframes and mood boards to align the visual direction with business goals.
2. Development and Customization
Front-End Implementation
- Enhanced the visual consistency of Product Listing Pages (PLP) and Product Detail Pages (PDP).
- Fixed mobile-specific UI alignment issues for pricing, buttons, and product images.
- Refined home page layouts and banners for improved engagement and visibility.
Feature Implementation and Setup
- Implemented SEO-friendly URL updates and optimized breadcrumb navigation.
- Added new category and promotional pages (Gift Wrap, Festive Offers, Accessories).
- Created dynamic offer modules and automated pricing updates for bundles.
- Integrated password visibility on login, registration, and checkout screens.
- Enabled real-time order tracking and invoice automation for customers.
3. Key Design Enhancements
- Revamped homepage banners and offer sections to align with brand guidelines.
- Fixed image cropping, alignment, and spacing issues across multiple devices.
- Enhanced product detail hierarchy and visual balance for improved readability.
- Updated navigation menus for better discoverability of offers and product ranges.
4. Testing and Deployment
- Implemented 301 redirects for all legacy URLs.
- Fixed all potential 404 errors post-launch.
- Configured Google Search Console, Google Analytics, and Google Tag Manager to maintain visibility and tracking continuity.
- Ensured SEO metadata and structured data were properly migrated and validated.
5. Thorough Testing and Quality Assurance
Multiple rounds of testing were conducted covering:
- Functional and integration testing
- Cross-browser and device compatibility
- Checkout and payment flow validation
- SEO audit and performance optimization
5. Launch
After final UAT and approvals, the site was launched successfully. Ongoing support included:
- Executed structured sprint-based deployments from Sprint 1 through Sprint 13, delivering:
- Critical security patches and Magento updates.
- UI and UX refinements for both desktop and mobile.
- Continuous DevOps improvements for CI/CD pipelines.
- SEO enhancements and new content integrations.
- Coordinated final launch activities in collaboration with Thakral Innovations and Nespresso’s global IT team.
Results & Feedback
Business Results
- 30% improvement in website loading speed after optimization.
- Zero downtime during production deployments, ensuring a smooth customer experience.
- Improved SEO ranking and increased organic traffic due to URL restructuring and sitemap optimization.
- Streamlined issue tracking and release management using JIRA + GitHub repository integration.
- Reduced turnaround time for requests through structured support workflows.
Client’s Feedback
“EbizON Digital’s Magento development team has truly impressed us with their technical expertise and commitment. Their developers are among the best in the market, delivering high-quality work at a very competitive price.
Over the course of our collaboration, they have significantly reduced our backlog of tickets after each sprint, ensuring smoother operations and faster turnaround times. While we’ve occasionally had to encourage the team to take more initiative in project management, their communication and responsiveness have always been excellent.
Overall, we’ve been very satisfied with EbizON’s support and the results they’ve delivered.”
Business Analyst
Thakral Innovations (Coffee Company)
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
