Hawaiischoice: A Refreshing Website Driving B2B & B2C Growth
Star Pacific Trading partnered with EbizON to modernize their B2B & B2C website, enhancing branding, lead generation, and SEO. The result: a user-friendly site that retained rankings and drove growth.
Industry
Food & Beverage
Technology
Shopify
Services
eCommerce Migration, Automation Testing, Management, Website Development, Ecommerce Development
Project Overview
Star Pacific Trading, a Singapore-based producer of the Hawaii’s Choice® and Yick Lung® heritage snack brands, partnered with EbizON Digital to refresh their website. The goal was to create a modern and functional platform that catered to both B2B and B2C markets. The project focused on redesigning the website to enhance branding, attract wholesale leads, and preserve SEO value during the transition.
Project Objectives
- Create a modern, user-friendly website that reflects Hawaii’s Choice branding and caters to both B2B and B2C audiences.
- Enhance lead generation by implementing functionalities tailored for wholesale customers while preserving a strong B2C shopping experience.
- Preserve and improve existing SEO rankings through meticulous data migration and URL mapping.
- Integrate advanced features and a premium Shopify theme to improve user experience, including mega menu, advanced filtering, and conversion-focused enhancements.
- Ensure seamless performance across devices and browsers, delivering a reliable and engaging digital experience to support business growth.
Project Execution
EbizON Digital’s team executed the project with meticulous planning and attention to detail. The key steps included:
1. Design and Discovery Process
The engagement began with in-depth discovery sessions to evaluate the existing store’s structure, capabilities, and limitations. This phase focused on:
- Analyzing existing functionalities like products, categories, customer accounts, and order data.
- Identifying required Shopify-compatible features and extensions to support business goals.
- Selecting a Shopify 2.0 premium theme that aligns with Hawaii’s Choice branding and enhances the shopping experience.
Regular virtual meetings ensured the client’s input was integrated throughout the planning phase. The project team proactively addressed challenges and managed timelines efficiently.
2. Development and Customization
The development phase focused on delivering a fully customized, high-performing Shopify store tailored for both B2B and B2C audiences.
- Custom theme development to reflect the brand’s identity and optimize user experience.
- Redesigned homepage with visual enhancements and strong CTAs.
- Integrated lead capture features for B2B customers.
- Implemented drop-shipping functionality using two dedicated apps.
- Addressed chatbot and reward point interface issues.
- Added prominent sections for Best Sellers, New Arrivals, Customer Reviews, FAQs, Blog Highlights, and Unique Selling Points (USPs).
Collection Page Enhancements:
- Standardized product image sizing.
- Clear categorization (e.g., Bundle, Closure, Conditioners).
- Advanced filtering by attributes like Color, Length, Hair Type, Stock, and Price.
- Introduced countdown timers, trending products, wishlist, and Founder’s Vision.
- Designed product-wise category banners for visual organization.
Megamenu Implementation:
- Created a hierarchical and media-rich navigation structure.
- Supported hover/click interactions for better user experience.
- Custom styling aligned with brand identity.
3. Data Migration & Performance Enhancements
- Migrated all essential data, including products, collections, and customer/order history, to Shopify.
- Accurately mapped product data to relevant categories.
- Conducted cross-browser and device testing to ensure compatibility.
- Optimized for mobile responsiveness and fast loading performance.
4. SEO Migration & Optimization
- Preserved existing SEO rankings through a well-structured SEO migration strategy.
- Mapped old URLs to their new Shopify counterparts.
- Removed outdated or redundant content and ensured all important pages were properly indexed.
- Applied on-page SEO best practices:
- Optimized meta titles, descriptions, and image alt tags.
- Added schema markup and improved internal linking.
- Submitted updated sitemap and robots.txt files to Google Search Console.
Results & Feedback
EbizON Digital delivered a refreshed website that met and exceeded the client’s expectations. The outcomes included:
- A seamless transition that preserved SEO rankings.
- A modern, user-friendly design that enhanced the brand’s online presence.
- Functionalities tailored to drive B2B and B2C business growth.
The client shared their feedback, expressing great satisfaction with the results. They praised the team for their professionalism, patience, and ability to manage the project efficiently amidst their busy schedule. The client appreciated EbizON Digital’s ability to provide critical feedback and deliver exceptional value at a reasonable cost. They highlighted the team’s persistence, technical expertise, and ability to execute beyond expectations as standout qualities.
Client’s Feedback
“EbizON Digital met timelines with impressive work and helped with recommendations. Komal Singh’s leadership and professionalism were outstanding. She took time to listen patiently, understood exactly what we were looking for, and executed beyond our expectations. Their persistence and ability to deliver high-quality service at a reasonable cost were remarkable.”
Derek Ching
Executive, Star Pacific Trading
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
