iBroadway Web Portal Development for ASR
The ASRC developed iBroadway, an engaging online therapy platform for adolescents with social anxiety and stuttering, adapted from its iGlebe model. It features personalized content, gamified modules, and progress tracking to enhance user engagement and clinical outcomes.
Industry
Higher Education
Technology
Services
User onboarding, content delivery, gamification, drag-and-drop assessments, admin management.
Project Overview
The Australian Stuttering Research Centre (ASRC) sought to create iBroadway, an engaging, individualized online program modeled on its existing iGlebe platform. iBroadway was specifically tailored for adolescents dealing with social anxiety and stuttering. The portal would deliver interactive therapy content through modules, personalized features like superhero and clinician selection, gamified learning, and comprehensive progress tracking.
The project aimed to clone the iGlebe platform, modify it for the new target audience, and implement new features and designs that resonate with adolescents, all while ensuring clinical effectiveness and user engagement.
Project Objectives
- Clone iGlebe’s codebase and campaign structure for a faster and more cost-effective start.
- Tailor content, design, and UI for adolescent users.
- Build gamification elements including scoring and badging systems.
- Allow dynamic clinician and superhero selection during registration.
- Introduce drag-and-drop learning functionality for cognitive training modules.
- Integrate visuals, GIFs, and custom content based on the superhero selected.
- Ensure accessibility, engagement, and clinical compliance throughout the platform.
Project Execution
EbizON executed the iBroadway project through a structured, agile-based approach focused on clinical accuracy, user engagement, and technical performance. The execution was broken down into the following key phases:
1. Design & Discovery Phase
- Conducted stakeholder workshops to gather requirements from ASRC.
- Analyzed the existing iGlebe platform for reusable modules and features.
- Defined user personas (adolescents, clinicians, administrators) and tailored UX accordingly.
2. Development and Customization
- Cloned iGlebe environment and codebase as a baseline.
- Customized user flows for clinician and superhero selection during registration.
- Built superhero-based personalization (icons, GIFs, final comic book/video).
- Developed new drag-and-drop modules for cognitive exercises.
- Integrated custom point system and badging mechanism.
- Added PDF generation and print functionality.
- Conducted backend API development to support frontend logic and dynamic content.
3. Key Design Enhancements
- Age-appropriate icons and colorful UI elements.
- Dynamic superhero themes and motivational visuals across modules.
- Module progress bars and interactive feedback messages.
- Animation and celebration effects to enhance motivation and retention.
4. Functional Features
- Voice-assisted clinician previews and selection logic.
- Superhero-based dynamic content rendering.
- Badging system with defined point logic (login, module completion, behavioral experiments, etc.).
- Drag-and-drop assessment system with error/success feedback.
- Visual content summaries in the form of videos and comic books.
5. Performance Enhancements
- Optimized media delivery using lazy loading and CDN.
- Frontend code refactoring for faster load times and smooth transitions.
- Minified scripts and asynchronous calls to enhance UX performance.
- Tested animations and GIF rendering for responsiveness on low-end devices.
6. Quality Assurance & UAT
- Performed multi-stage QA: Unit, Integration, System, and Regression testing.
- Conducted cross-browser and cross-device testing.
- Functional Analysts and QA team used test cases mapped to every functional and design requirement.
- Stakeholder UAT (User Acceptance Testing) conducted with demo walk-throughs.
7. Staging, Deployment & Training
- Setup staging environment for internal and client review.
- Deployed to production environment after final approval.
- Provided admin-level documentation for content updates and maintenance.
- Trained ASRC team on superhero setup, clinician voiceover management, and content updates.
8. Post-launch Support Assurance & UAT
- Addressed feedback from early user rollouts.
- Provided 4 weeks of post-deployment support for bug fixes and optimizations.
- Monitored server health and user analytics to ensure performance and engagement KPIs.
Results
The iBroadway portal launched with high engagement and positive reception from both clinicians and adolescent users. Personalized visuals, gamified learning, and an intuitive experience helped increase program completion rates and session retention.
We turn your goals into reality.
Got a business? Let us make it better
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
