10 WooCommerce Store Conversion Hacks That’ll Double Your Sales
WooCommerce is popular because of its affordability for anyone starting an online store and it’s easy to set up and use whether you opt for private labeling, dropshipping, or other business models.
Plus, many online stores created with WordPress power their eCommerce platforms using the WooCommerce plugin because it offers lots of add-ons – free and paid – that help you tailor the functionality of your store.
Better yet, you don’t need to spend lots of money to increase conversions on your WooCommerce store.
In this guide, we’ll share some of the top WooCommerce store conversion hacks you can use to boost your store, double your sales, and realize a huge increase in your revenue.
WooCommerce is ideal for small and large startups or anyone who wants to start an online store, which makes it challenging to stay ahead of the competition. To convert more visitors into end-users and double your sales, here are 10 conversion hacks to get you started.
Consumers love a good discount or offer, which more or less explains why revenues are high during season clearance sales periods. By offering attractive discounts, you get to boost your store’s sales volume as online shoppers get to buy the items they wouldn’t have afforded during a regular season. For you, the store owner, discounts not only help double sales but also help you clear your stock.
Discounts work for products or services and they’re an evergreen win-win strategy to help you get more customers, sales, and revenue.
Some of the discounts you can offer include price, product, percentage, bulk, or bundle discounts. Using these discounts will attract customers to your store, reduce cart abandonment, and put you ahead of the competition.
The most common discounts are the buy one get one free types, but you can also give discount coupons, which have codes that the customers redeem online, free gifts, and giveaways. You can also offer other discounts based on trending items based on demand and recent purchase history for a more personalized brand experience.
You’ve probably heard the old adage that it’s easier to bring in a new customer than to retain those you already have. If you want to create long-lasting and strong relationships with your customers, a loyalty or reward program will help you with that.
Loyalty programs not only help customers buy more but they help you earn their trust and in turn, they earn reward points that keep them coming back.
You can offer referral points to customers who spread the word about your product or service, offer points when they log in or sign up to your new app or website, or subscription points for using your site or app.
Customers will also come back when you allow them to give their feedback and they get rewarded for it. This helps create trust in your brand and you get back valuable information to help you improve on your goods and services.
When something is scarce, its value is often perceived to be higher than something that’s in regular supply. Scarcity or urgency marketing applies this same principle and makes your product or service look more important or urgent in the eyes of your customers.
The strategy quickly grabs their attention and they feel compelled to buy for fear of missing out on this once-in-a-lifetime purchase.
If you’ve come across phrases like 75% sold out, Hurry while stock lasts, or Prices go up in 5 hrs 37 mins 7 secs, they’re used by eCommerce marketers to build a sense of urgency. Such phrases trigger the customers’ minds and invoke in them a sense of scarcity or urgency that makes them get out their bank cards to make a purchase.
The psychological technique, which is ingrained in human brains makes them feel compelled to act right away as it is based on time.
You can use scarcity marketing when there’s high demand for your product or service and the supply is low. You can also use it to run flash sales that focus on a specific time limit and reflects low availability.
Some marketers also use a countdown timer to get the customers’ attention and trigger their minds to make purchases. Don’t overdo this trick though, because some customers may feel cheated.
You can also use limited-time offers to boost sales on your WooCommerce store and get customers to spend more. Offer limited free trials, holiday sales with special discounts, or exclusivity for your products and services.
In all this, remember to use the right urgency words that will trigger the customers’ minds, use big numbers, and make it personalized so they can see that you’re offering them what they want or need.
Sometimes you need to convince first-time buyers and regular customers to upgrade the product they just bought to a more expensive one or to add a few more accessories to their shopping carts. This is what is known as upselling.
Other times you can offer complementary items that are related to the items they’re purchasing, which is often referred to as cross-selling.
Upselling and cross-selling are commonly used WooCommerce hacks to double your sales and increase your revenue. However, you should ensure the upsell or cross-sell is relevant to what the customer is buying.
Most retailers use several ways to upsell or cross-sell. Among them include bundling several items related to the product or service the customer is currently purchasing and give a discount for the bundle.
Alternatively, you can upsell using the ‘Customers also bought’, ‘Recommended items’, or ‘You may also like’ phrases on your store to encourage customers to add more items to their shopping carts.
You can also offer add-ons that relate and are relevant to the items your customer has selected while checking out. For example, if a customer orders a dress, you can offer add-ons like a cardigan, brooch, belt, or a pretty pair of shoes to go with it.
Add product reviews and ratings that other customers have shared on your site to act as social proof for your store. Such proof helps boost conversions and sales.
Personalizing the customers’ experience implies analyzing their purchase history and then giving or delivering the offerings that meet their needs based on the information you get.
According to Accenture, customers tend to buy more from brands that personalize their experience by remembering their purchase history and giving related or relevant recommendations and offers. They don’t want store owners who define their journey for them but those that allow them to carve out their own buyer journey paths.
Plus, there’s a higher likelihood that consumers will view items recommended based on what they share with the brand.
To make your customers’ experiences personal to them, you can use phrases like ‘Made for you’, which not only makes them feel special but lets them know you acknowledge them.
Give your customers something that they’ll find useful before they ask for it or even know they needed it. This makes them feel appreciated compared to a non-personalized experience that gets them frustrated and draws them away from your store.
Plus, personalized experiences increase visitor engagement, improves the perception of your brand, and increases customer retention.
You can welcome them with beautiful, personalized messages, show them the most popular products or categories, and use their first name to make them feel the offer is just for them.
Exit-intent popups appear just when customers are about to leave your store or website. These popups may seem and look simple, but they’re powerful in terms of doubling sales on your WooCommerce store and retaining customers that would otherwise walk away or abandon their carts.
To make these exit-intent popups more interesting and appealing, offer some discounts, freebies like an eBook, coupon, or shipping and ask them to fill out a quick survey for feedback.
The popups also help reduce cart abandonment rates and ensure the visitors remember the items they need to add just before they leave the store.
You can quickly grow your email lists using an exit-intent popup in order to nurture customers or leads and improve conversion rates.
Like discounts and other add-on notifications, you can use phrases that grab the customers’ attention like ‘Wait’ or ‘Before you go’. Just find something simple but creative and attention-grabbing that will let them know you have more to offer.
Make sure the popup is simple and attractive in design, and the copy is effective. You can use A/B testing to check which exit-intent popup design works best with your visitors and customers and use them to attract their attention.
Nothing puts off customers more than poor customer service. When your visitors and customers need something while at your store or need some explanation or help, quick support will make them come back again.
When done well, customer support not only grabs the customers’ attention but lets them know you care about every detail of their purchase, including their questions.
Make sure support is quick and almost instant if possible so that you can give them the help they need at every step of their purchase.
For a better customer support experience, offer live chat on your store, email, phone, and other quick contact options your customers can use to reach you. Make sure there are people always on standby, preferably 24/7 to answer their questions.
Some stores use chatbots that answer some predefined questions based on the customer’s query.
Also having a frequently asked questions section and support page with help documentation will help to show the customers that you care about every aspect of their experience and purchase process.
Customers need to know that they can return a product in case of any issues with the purchase or get a refund. Having a return and refund or exchange policy in place lets the customer know that they will be assisted in case the product arrived damaged or they got the wrong size and need to return the item in exchange for the correct size.
While this may seem costly for your business, it builds loyalty, trust, and confidence if done well. Focus on building this relationship and they’ll buy from you every time they’re on your store.
Make the return and refund page or policy easy to find with a clear call to action, but also engage the customer when they get to this point. For a service, you can offer a cancellation option and be very honest with them.
Cart abandonment is commonplace for online stores but there are several reasons that make buyers do this. It could be that they didn’t understand the payment process, pricing, or they didn’t get enough information to persuade them to buy it.
In this case, reach out to the customer and find out what could’ve happened so as to regain them and walk with them through to the final purchase stage.
You can offer discount coupons to get them to make the purchase or notify them that they left some items on their carts.
Customers need to know that they can pay for their shopping using any payment gateway they want. The most common ones include credit or debit cards, prepaid cards, PayPal, eWallets, and mobile methods including Apple Pay and GPay.
By offering multiple payment gateways, the customers will close a purchase easily and quickly and have a great experience.
Setting up a WooCommerce store may be easy and quick, but the challenge lies in maintaining it and ensuring you get sales rolling in regularly.
With these WooCommerce store hacks, you can improve your customers’ experience and start doubling your sales and increasing your revenue.
Priyanka heads the Client Servicing team at Ebizon. With over 10+ years of impressive experience in technology consulting and software project management, she has worked with clients from diverse industries including Ecommerce, Retail, Education, Healthcare and Publishing. With deep tech industry knowledge, Priyanka is known for bridging the gap between those who are highly technical and those who are business minded. She was also invited by Drupal4Design Camp held at MIT, Boston to present Case Study on “Scaling Drupal with Confidence “.