Flavourhood Tours Website Revamped by EbizON for Better Design & UX
Flavourhood Tours, a Melbourne-based food tour company, offers unique culinary experiences for locals and visitors.
Industry
Food and Beverage Services
Technology
WordPress
Services
UX Design, Website Redesign, Automation Testing, Project Management, Website Development
Project Overview
Flavour Hood, a premier food tour company based in Sydney, provides unique culinary experiences to both locals and tourists. To enhance user engagement and conversion rates, the company sought a website revamp focusing on the Home Page and Tour Detail Page. EbizON was engaged to lead this redesign project, tasked with enhancing the website’s visual appeal, user experience, and technical performance. This included ensuring seamless navigation, modern design aesthetics, and improved integration of key features that align with Flavour Hood’s expanding tour offerings.
Key objectives included:
- Modernizing the Home Page and Tour Detail Page.
- Enhancing navigation with a new dropdown menu structure.
- Improving user engagement with image sliders and a sticky booking calendar.
- Implementing Google Analytics for better traffic insights.
- Ensuring all CTAs and links remained functional post-redesign.
- Improving mobile responsiveness to cater to the growing number of users accessing the site on smartphones and tablets.
- Streamlining content management by leveraging WordPress and Divi Page Builder, enabling the client to easily update and maintain the website post-launch.
- Preserving SEO rankings through careful URL redirection and site structure optimization during the redesign and migration process.
Project Execution
1. Design and Discovery Process
EbizON started with a thorough discovery process to understand the client’s goals, existing infrastructure, and content structure. This foundational step included reviewing the site’s architecture, user flow, and key features to align the WordPress migration with business objectives and user expectations.
2. Data Evaluation and Mapping
Our team analyzed the existing website’s structure and identified all content elements to be retained or improved. This involved understanding the placement and hierarchy of tours, vouchers, testimonials, FAQs, and banners to ensure accurate migration and better UX planning.
3. Development and Customization Using Divi
We developed a fully customized WordPress theme from the ground up, using Divi Page Builder for its flexibility and powerful design capabilities. This included:
- Custom theme development tailored for performance and flexibility.
- Redesigned homepage with improved navigation and readability.
- Dynamic image sliders replacing static banners.
- Custom layouts for tour detail pages with sticky booking buttons, floating calendars, and integrated testimonials.
- Enhanced visuals with image galleries and an updated voucher section banner.
- Divi Page Builder Utilization: Leveraged Divi Page Builder for flexible, modular page design enabling rapid prototyping and easy customization tailored to Flavour Hood’s brand identity.
- Custom Integrations with Divi: Customized Divi modules and implemented custom CSS to integrate advanced features like sticky booking calendars and dynamic image sliders, ensuring smooth functionality and responsiveness.
- Challenges Addressed: Overcame design and functionality challenges related to booking calendar integration within Divi layouts while maintaining mobile responsiveness.
4. Content Migration to WordPress
The original site content—including tour details, banners, testimonials, FAQs, and media—was seamlessly migrated to WordPress. The team ensured all data was preserved accurately, maintaining content relationships and formatting during the transfer.
- Seamless Content Management: Divi’s intuitive interface empowered the client’s team to easily manage and update content post-launch without requiring extensive technical knowledge.
5. Thorough Testing and Quality Assurance
Extensive QA testing was carried out to ensure:
- All redesigned elements functioned properly across devices and browsers.
- Navigation, sliders, booking functionality, and forms worked without issues.
- The new structure maintained content integrity and user experience.
6. URL Redirection and SEO Preservation
All existing URLs were carefully mapped and redirected to their new WordPress equivalents to prevent SEO ranking loss. Google Analytics was also implemented to monitor traffic and enhance the SEO strategy post-launch.
7. Launch and Ongoing Support
The updated website was launched smoothly without any disruption to Flavour Hood’s online presence. EbizON continues to offer ongoing support, ensuring the site runs optimally and updates are managed efficiently.
Results & Feedback
The project was a resounding success, delivering a user-friendly and visually appealing website that met all of Flavour Hood’s specifications. The redesigned Home Page and Tour Detail Page provided a more structured and engaging experience, improving user navigation and increasing booking conversions.
Positive Outcomes:
- Valuable traffic insights gained through Google Analytics.
- Enhanced site aesthetics with a clean and modern design.
- Improved user engagement through better navigation and visual elements.
- More effective call-to-actions leading to increased tour bookings.
- Streamlined content presentation, making key information easily accessible.
Client’s Feedback
“Working with EbizON has been a great experience. They were incredibly helpful in guiding me through tasks I didn’t fully understand, always professional and responsive. Thanks to their efforts, our website now includes all the necessary information in the exact format we needed. I’m truly impressed with their professionalism and dedication.“
Raffaela Ceddia
Owner, Flavourhood Tours
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
