Melania Clara – Shopify Theme Upgrade & UX Revamp
Melania Clara’s Shopify upgrade enhances design, speed, usability, Shopify 2.0 compatibility, security, and SEO while refreshing key templates and preserving the brand’s elegant identity.
Industry
Fashion & Jewelry, E-commerce
Technology
Shopify 2.0
Services
Shopify Theme Upgrade, UX/UI Redesign, Frontend Implementation, Custom Feature Development
Project Overview
Melania Clara is a contemporary jewelry brand offering elegant, everyday-wear pieces known for effortless luxury, intuitive magnetic closures, fast shipping, and a 2-year product warranty. Their existing Shopify store operates on the Broadcast Theme version 6.1.0, which lacks modern design elements, performance updates, and key Shopify 2.0 features.
To elevate the brand’s digital presence, the project aimed to upgrade the theme to Broadcast 8.0.0, improve the overall user experience, refresh critical pages with updated layouts, and ensure seamless compatibility with Shopify 2.0’s dynamic features.
Project Objectives
- Upgrade from Broadcast 6.1.0 → Broadcast 8.0.0 on Shopify 2.0
- Modernize the design while maintaining brand identity and guidelines
- Improve website speed, usability, and mobile responsiveness
- Rebuild essential templates using the new Shopify 2.0 JSON structure
- Strengthen site security and implement theme-level enhancements
- Ensure all apps remain compatible post-upgrade
- Improve SEO elements such as alt tags and optimized media
Project Execution
1. Design and Discovery Process
- Conducted a full audit of the existing website theme, custom code, and apps
- Reviewed Broadcast 8.0.0 capabilities and identified design differences
- Defined redesigned modules for:
- Home Page
- Collection Listing Pages
- Product Detail Page
- Mapped content structure for approx. 8–10 CMS pages
- Created wireframes ensuring alignment with Melania Clara’s brand aesthetics
2. Development and Customization
Frontend Implementation
- Rebuilt the theme using Shopify 2.0’s flexible JSON templates
- Implemented modern styling aligned with the new Broadcast theme design
- Created reusable sections ensuring consistency across pages
- Added SEO-optimized alt tags for all images
Feature Development
- Successfully completed the full WordPress → Shopify migration, including all products, collections, pages, and media.
- Implemented two separate Shopify stores:
- Retail Store – Primary consumer-facing storefront
- Wholesale Store – Login-protected catalogue with a customized layout and wholesale-specific functionality
Feature Implementation & Setup
- Recreated custom sections that were present in the old theme
- Adjusted layouts to match the updated Broadcast 8.0.0 design system
- Integrated theme blocks for banners, product sliders, collections, and hero imagery
- Ensured seamless app integrations (Reviews, Wishlist, Search, etc.)
- Developed:
- Contact Page with contact form
- Wholesale Page with login form
- Order Tracking Page
Advanced Jewellery Sorting Functionality
- Developed a customized sorting and filtering system tailored to the client’s unique requirements.
- Implemented a structured metadata approach using tags and meta-fields to enhance:
- Material-based sorting
- Stone and metal filters
- Collection-specific jewellery groupings
- Ensured fast, intuitive, and mobile-optimized filtering for an improved user experience across all devices.
3. Key Design Enhancements
- Refreshed homepage layout emphasizing hero imagery & product highlights
- Modernized collection pages with improved filtering and navigation
- Revamped product pages featuring:
- Polished gallery layout
- Additional product info blocks
- Better mobile UX
- Improved color balance, typography, and spacing for a premium brand feel
- Increased consistency across CMS pages for brand storytelling
4. Testing & Deployment
- Verified mobile responsiveness across major devices
- Tested all Shopify apps for performance & compatibility
- Performed cross-browser testing (Chrome, Safari, Firefox, Edge)
- Checked checkout flow, product navigation, and customer forms
- Migrated configurations & settings to the live store carefully
- Conducted speed and performance checks post-launch
5. Launch
- Successfully deployed the upgraded Broadcast 8.0.0 theme
- Ensured stable performance during traffic transitions
- Provided documentation and walkthrough videos for content management
- Offered post-launch support for monitoring and fine tuning
- Successfully launched both the Retail and Wholesale Shopify stores.
Results & Feedback
Brand Alignment & User Experience
- The updated theme reflects Melania Clara’s modern luxury aesthetic
- Improved front-end design enhanced user engagement and visual appeal
- The navigation structure became more intuitive and conversion-friendly
Performance & Functionality
- Faster page load speeds due to Shopify 2.0 optimization
- Improved stability and security through theme updates
- Enhanced app compatibility and reduced theme conflicts
Customer-Centric Enhancements
- Better mobile experience for shoppers
- Improved product discovery through enhanced collection layouts
- Clearer product storytelling using revamped PDP templates
Client’s Feedback
“Working with EbizON was an excellent experience from start to finish. They delivered a Shopify website that immediately boosted our sales and overall performance. Their project management was seamless, every stage of the process was handled with clarity and efficiency. The team was always responsive, quick to address our feedback, and consistently proactive in their communication. We truly felt supported throughout the entire project.”
Lucía de Diego
Marketing Director, Melania Clara
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
