Migration of Micebook from Umbraco to WordPress
Micebook teamed up with EbizON to migrate from Umbraco to WordPress for a more modern, automated platform. The migration preserved essential features like seller listings, events, and destination boards.
Industry
Events Services
Technology
Umbraco, WordPress, AWS S3 Bucket, MSSQL, MYSQL, Plesk Server, Travelguide API, Gravity Form
Services
Multisite setup, CMS Migration, Theme Development & Customization, Custom Plugin Configuration, Content & Data Migration
Project Overview
Micebook, a global platform connecting corporate event planners with destinations and suppliers, partnered with EbizON to migrate their website from Umbraco to WordPress. The goal was to modernize the platform, reduce manual management overhead, integrate automation, and preserve all critical functionalities such as seller listings, events, and destination boards.
Project Objectives
- Modernize Micebook’s platform by migrating from Umbraco to WordPress.
- Streamline manual management with automation and improved workflows.
- Retain critical data like supplier listings, events, and destination boards.
- Enhance user experience and SEO, ensuring a seamless transition and launch.
Project Execution
Design and Discovery Process
The project began with a comprehensive Design and Discovery process to understand Micebook’s existing system architecture, workflows, and core platform objectives. EbizON collaborated closely with the client to align business goals and technical feasibility. This phase involved:
- Reviewing technical documentation and business requirements
- Mapping over 7,000 supplier records
- Structuring seller/buyer workflows
- Defining new page templates and layouts
- Documenting all functionality for retention and seamless migration
Development and Customization
- Developed a custom WordPress theme tailored to Micebook’s brand and functionality needs, ensuring performance, responsiveness, and scalability
- Developed a custom WordPress Multisite infrastructure allowing seamless content management across all sub-sites
- Integrated Gravity Forms with advanced custom functionalities to handle complex user workflows.
- Integrated the Travelguide API to dynamically retrieve and ingest destination-related data into the local system.
- Built a powerful custom search feature with filtering capabilities for enhanced UX and faster information retrieval
- Enabled automatic upload of new media files to S3 using a WordPress plugin, significantly reducing server load and improving CDN delivery.
Content Migration to WordPress
Data types migrated included:
- Supplier profiles with subscription logic
- Destination, event, and article data
- Static and form-based pages
- Migration was incremental and synchronized via scripts and cron jobs.
- Migrated existing buyers’ data, including all associated boards and metadata, into the new WordPress environment
- Set up and configured an AWS S3 bucket, and successfully migrated all media files from the previous system to S3 for improved scalability and reliability
Thorough Testing and Quality Assurance
Comprehensive QA included:
- Functional testing across custom forms, search filters, and dashboards
- Cross-browser testing (Chrome, Firefox, Safari, IE 9+)
- System testing and URL validation
- Structured User Acceptance Testing (UAT) with feedback loops
URL Redirection and SEO Preservation
- Crawling and benchmarking existing URLs
- Setting up 301 redirects
- Updating internal links and sitemaps
- Monitoring broken links and crawl errors post-migration
- Implementing Yoast SEO for on-page optimizations
To ensure SEO continuity, the following steps were implemented:
Maintenance Support
EbizON provides ongoing end-to-end WordPress support, including proactive security patching, unlimited content edits, performance optimization, hack repair, and development hours tailored to your site’s needs.
Results
Successful Outcomes
- Seamless migration from Umbraco to WordPress without data loss
- 7,000+ supplier profiles migrated with automated role assignment
- Significant reduction in manual site management
- Enhanced user experience with responsive, mobile-friendly design
- Improved SEO performance post-launch
- High stakeholder satisfaction and smooth sprint-based delivery
Client’s Feedback
“Working with EbizON has been a fantastic experience. Their team demonstrates impressive technical expertise and maintains excellent communication throughout, whether through email or virtual meetings. They are always quick to respond to our questions, and their commitment to maintaining our website has exceeded our expectations.”
Chetan Shah
Project Stakeholder, Micebook
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
