WooCommerce to Shopify 2.0 Migration for SurfPrep Sanding
SurfPrep, a manufacturer of sanding products based in Riverside, California, engaged EbizON to develop a new Shopify website.
Industry
Manufacturing
Technology
WooCommerce, Shopify
Services
Shopify Development, SEO Migration, Data Migration, Payment Integration
Project Overview
SurfPrep Sanding, a California-based manufacturer known for its industry-leading foam-backed abrasives and ergonomic sanding tools, needed to re-platform their existing WooCommerce B2C store to a more scalable, user-friendly, and high-performing eCommerce platform.
Their objectives were clear:
- Enhance the overall user experience with a fresh, branded design
- Seamlessly migrate their existing store to Shopify 2.0
- Maintain all existing customer, order, and product data
- Preserve SEO rankings and search visibility
- Improve mobile responsiveness and back-end usability
Project Execution
1. Design and Discovery Process
We began with a detailed audit of the WooCommerce site to assess page architecture, SEO structure, UX flow, and product taxonomy. Due to limited backend access, our team performed a front-end-based discovery and built a scope of work aligned with SurfPrep’s business needs.
Key Planning Considerations:
- Full data integrity (orders, customers, products)
- SEO retention and URL redirection
- Device and mobile responsiveness
- Simplified internal store management
- Use of Shopify-native and reliable third-party features
A Scrum-based agile methodology was adopted with 2–3 week sprints, and project communication was facilitated through Basecamp and weekly Zoom meetings.
2. Development and Customization
A premium Shopify 2.0 theme was selected and heavily customized to reflect SurfPrep’s brand identity and deliver a seamless shopping experience.
Custom theme development was executed to ensure performance, flexibility, and easy content management tailored to SurfPrep’s specific business workflows.
Key Customizations Included:
- Sticky header and footer for consistent navigation
- Hero banners, product highlights, and category blocks
- Responsive design for desktop, tablet, and mobile
- Optimized product and collection page templates
- Integrated resource banners and featured event sections
Custom Functionalities:
a. Product Configurator – Vacuum Accessories
- Built a dynamic configurator where users input hose/port diameter and receive product recommendations through a real-time interactive chart.
- Easier product discovery
- Live product suggestions
- One-click “Add to Cart”
b. Store Locator – Dealer Page
- Integrated with Google Maps API for location detection and manual search.
- Auto-detect or ZIP/City-based search
- Interactive pins with full dealer info
c. Events Management
- Dedicated Events Listing page with calendar functionality.
- Events linked to detailed pages
- Add-to-Google-Calendar functionality
d. Advanced Collection & Product Pages
- “Shop by Abrasive Size” and “Shop by Abrasive Type” navigation
- Banners featuring YouTube videos
- Sorting filters (price, name, popularity, date, rating)
- Zoomable product images, dynamic pricing, and user review tabs
e. Forms & Resources
- Custom forms via Hulk Form Builder for:
- Contact
- Warranty
- Repairs
- Product registration
- FAQs
Payment Integration
Integrated multiple secure payment gateways to offer flexible checkout options:
- Shopify Payments
- Authorize.net
- PayPal
- Apple Pay
- Afterpay
Shipping setup supported flat rates, free shipping, and expedited options managed by internal call-in services.
Data Migration & Performance Enhancements
All store data was migrated with 100% accuracy using a phased, incremental migration strategy.
Migrated Entities:
- Products: 247 with images, metadata, SKUs
- Customers: 14,350 with complete account histories
- Orders: Approx. 10,000 from the last 12 months
- Reviews: 52 verified product reviews
- Coupons: 900
- Blog Posts: 15
All migrations were tested in staging before final deployment. Speed and performance improvements were prioritized with lightweight theme elements and performance apps.
SEO Migration & Optimization
Comprehensive QA testing was performed to validate design consistency, functional integrity, mobile responsiveness, and cross-browser compatibility.
SEO Checklist Implemented:
- URL mapping and 301 redirects
- XML sitemap and robots.txt setup
- Re-verification of Google Search Console
- Google Analytics and GTM integration
- Custom 404 page setup
Results & Feedback
- 100% Accurate Data Migration
- No SEO Ranking Drop
- Faster Load Times
- Improved Mobile & UX Performance
- Seamless Admin Experience
- Boosted Engagement via Enhanced UI & Functionalities
Client’s Feedback
“EbizON was always quick to respond and worked within our time frame. Their team was highly professional, communicative, and friendly throughout the entire process. They consistently delivered tasks efficiently and provided superior solutions whenever needed. It has been a pleasure working with them.”
Hannah Khalaf
Manager, SurfPrep
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
