Consolidation and Migration of Tyler’s Quarterly From Joomla to WordPress
Streamlining Optical Industry Resources by Migrating Joomla Content into a Unified WordPress System
Industry
Eye Care
Technology
Joomla, WordPress
Services
Data migration, content mapping, theme customization, feature development
Project Overview
Tyler’s Quarterly began in 1983 to assist eye care professionals with contact lens fitting through visual aids. Over the years, it evolved into a trusted and widely used resource across the optical industry. Today, Tyler’s Quarterly is known for its comprehensive, easy-to-use directories and charts, supporting professionals, retailers, and internal staff alike.
Project Objectives
- Migrate critical lens, store, and manufacturer data from the Joomla website (https://mytqonline.com/) to the existing WordPress site (https://tylersquarterly.com/).
- Maintain existing URL structures to preserve SEO performance.
- Consolidate both websites into a single, manageable WordPress platform.
- Enhance front-end usability and backend functionality with minor design changes and new feature implementations.
Project Execution
1. Design and Discovery Process
- Conducted a detailed audit of the existing Joomla site to understand its structure, content types, and business logic.
- Collaborated with the client to define user roles, workflows, and platform goals.
- Mapped out technical requirements and created a clear migration and development plan.
- Identified user experience gaps to address in the new WordPress setup.
2. Data Evaluation and Mapping
- Analyzed all content types to be migrated, including:
- Product search with rewards
- Wishlist feature
- Checkout and payment flow
- Live Live chat integration
- Mapped each content element to its appropriate location in WordPress to retain data relationships and enable robust search features.
3. Content Migration to WordPress
- Migrated complex data sets using a combination of custom scripts and manual validation:
- Lens data categorized by material, usage, and wear schedule.
- Store and subscriber data migrated with full integrity.
- Realigned internal links and taxonomy structures to preserve site architecture.
4. Development and Customization
- Implemented a granular filtering system on the Lenses Search Page, enabling users to refine results using multiple detailed criteria.
- Adjusted the cart and checkout process based on client requirements.
- Made adjustments to the subscription process so it works for users who already had a subscription, keeping things running smoothly.
- Maintained the primary design while implementing targeted functional enhancements.
- Executed custom theme development to extend functionality within the existing design framework.
- Built a dedicated Member Subscription Page showcasing available plans.
- Developed a Lens & Manufacturer Search Template to improve user accessibility.
- Streamlined the My Account section by removing outdated elements such as Downloads and Payment Info.
- Introduced ad display areas visible only to premium subscribers.
5. Thorough Testing and Quality Assurance
- Functional Testing:
- Validated subscription flows, admin dashboard tools (e.g., search by name/ZIP), and access restrictions.
- Migration Testing:
- Verified database integrity, accuracy of content mapping, and overall data cleanliness and formatting.
6. URL Redirection and SEO Preservation
- Implemented 301 redirects to map legacy Joomla URLs to new WordPress equivalents.
- Configured permalinks in WordPress to closely mirror the previous URL structure.
- Ensured meta tags and image alt attributes were preserved during migration to maintain SEO integrity.
7. Launch and Ongoing Support
- Deployed the new WordPress site to the live server after successful testing.
- Monitored site performance and resolved minor issues post-launch.
- Delivered documentation and training sessions for the Tyler’s Quarterly team.
- Provided long-term support to ensure a smooth transition away from Joomla.
Results & Feedback
- Seamless consolidation of two systems into one WordPress platform.
- Improved data accessibility for users across the optical industry.
- Drastically reduced backend management complexity for the Tyler’s Quarterly team.
- Successful preservation of SEO and traffic post-migration.
- Tyler’s Quarterly team appreciated the smooth execution and plans to retire the Joomla site entirely.
Client’s Feedback
“Working with EbizON has been a great experience from start to finish! I needed a Joomla to WordPress migration, major and minor website edits, and restructuring of payment and subscription models. Through the whole project, I have been continually impressed by their communication and accessibility, professionalism, and technical abilities. They have found a good solution for everything I’ve asked for and have cheerfully reworked things to make sure I was completely satisfied. The folks at EbizON are friendly, patient, knowledgeable and responsive. I highly recommend working with EbizON on your next project.”
Kathryn Holcomb
Owner, Eye Care Guide Publishing Company
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