Ongoing Website Management & Optimization for Nature Fix
Nature Fix partnered with EbizON for full-service website management, including SEO, UX, performance optimization, and ongoing development support.
Industry
Mental Health Care
Technology
WordPress, WooCommerce
Services
E-Commerce Development, WooCommerce Development
Project Overview
Nature Fix, a wellness-focused brand, partnered with EbizON under a retainer agreement to manage their website end-to-end. The engagement includes plugin and development oversight, ongoing performance optimization, UX/UI improvements, SEO support, and ticket-based enhancement planning—ensuring the platform remains fast, functional, and growth-ready.
Project Objectives
- Understand Nature Fix’s systems and goals through a structured Design and Discovery process.
- Set up an efficient, ticket-based workflow for ongoing enhancements using Zoho.
- Customize the website theme for improved branding, performance, and mobile responsiveness.
- Develop and maintain key features through custom plugins and third-party integrations.
- Optimize performance and resolve critical issues affecting speed and uptime.
- Improve UX, practitioner dashboard, and site navigation for a seamless user journey.
- Strengthen SEO and marketing automation to boost visibility and conversions.
- Ensure clear communication through weekly updates and collaborative planning.
Project Execution
1. Design and Discovery Process
Initiated the engagement with a comprehensive system audit to understand Nature Fix’s platform, user flows, and technical challenges.
- Evaluated plugins, site speed, downtime issues, and unoptimized assets.
- Created a structured task backlog in Zoho, prioritized by urgency (P1 for critical, P2 for planned).
- Established a clear ticketing workflow for task tracking, testing, and approvals.
- Set up weekly client meetings via Microsoft Teams and regular updates through Outlook for seamless collaboration.
2. Development and Customization
- Reviewed and customized the existing theme to improve performance, mobile responsiveness, and branding.
- Addressed UI issues and enhanced navigation for better user experience across devices.
- Custom theme development was carried out to align with Nature Fix’s visual identity and UX goals.
3. Key Design Enhancements
- Redesigned practitioner portal layout and dashboard interface.
- Improved order confirmation and notification emails.
- Streamlined navigation and call-to-action placements for better user flow.
- All changes followed a ticket-based process involving development, testing, and review.
4. Functional Features Features
- Developed custom plugins for CRM, practitioner tools, and WooCommerce enhancements.
- Managed PHP upgrades, plugin updates, and staging deployments.
- Resolved third-party plugin conflicts and site bugs through structured QA and approval cycles.
5. Performance Enhancements
- Fixed critical issues like site downtime, payment instability, and slow search speed.
- Minified JS/CSS files and optimized assets for faster loading.
- Continuously tracked Core Web Vitals and resolved flagged performance issues.
6. SEO & Marketing Automation
- Applied SEO fixes for script optimization, JS blocking, and asset sizing.
- Improved crawlability and site speed for better search rankings.
- Supported integration and troubleshooting of marketing automation tools to increase traffic and conversions.
Results & Feedback
- Increased website uptime, faster page loads, and improved user journey.
- Streamlined website operations through an efficient ticketing and feedback loop.
- Continuous alignment with SEO, UX, and performance best practices.
- Enhanced collaboration through structured task management and weekly client engagement.
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reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
