Wood Expressions Migrates from WooCommerce to Shopify with Enhanced B2B Wholesale Features
EbizON merged Wood Expressions’ WooCommerce and Shopify stores, revamped design with Shopify 2.0, and added B2B wholesale via SparkLayer.
Industry
Manufacturing
Technology
WooCommerce, Shopify
Services
Website Migration, Shopify Development, B2B Wholesale Integration, UI/UX Revamp
Project Overview
EbizON collaborated with Wood Expressions to merge their existing WooCommerce store (https://woodexpressions.com/) with their Shopify store (https://buywegames.com/). The goal was to perform a domain migration, revamp the website’s design using Shopify 2.0, and implement robust B2B wholesale capabilities using SparkLayer.
Project Objectives
- Seamlessly merge Wood Expressions’ WooCommerce and Shopify stores into a single, cohesive Shopify 2.0 site for unified management and improved performance.
- Revamp the UI/UX with a modern, engaging design that enhances product visibility and supports both B2C and B2B user journeys.
- Implement robust B2B wholesale features via SparkLayer, including tiered pricing, account approvals, and real-time pricing sync with ChannelAdvisor.
- Preserve and enhance SEO equity by carefully redirecting URLs, optimizing on-page elements, and retaining search engine rankings post-migration.
- Ensure reliable performance and scalability through rigorous testing, API integrations, and ongoing technical support to accommodate future growth.
Project Execution
1. Design and Discovery Process
The project began with a comprehensive discovery phase to understand the existing WordPress architecture and business goals.
- Evaluated B2B and retail workflows, product taxonomy, and customer segmentation.
- Analyzed user journeys, purchase behavior, and historical sales data.
- Defined Shopify-specific requirements for UX/UI, functionality, and backend compatibility.
- Created a detailed migration and customization roadmap, establishing weekly collaboration checkpoints.
2. Development and Customization
Revamped the site design and implemented advanced Shopify 2.0 features tailored to the brand.
- Revamped Home, Collection, and Product Pages using a responsive Shopify theme.
- Enhanced hero banner with dynamic visuals (GIFs, motion images) and compelling CTAs (“Explore Now”, “Buy Now”).
- Integrated a mega menu with image-supported category navigation.
- Showcased categories and collections with interactive layouts and visual hierarchy.
- Custom theme development to support specific business logic and product display needs.
- Product cards included CTAs, badges, reviews, and standardized image styling.
3. Content Migration to Shopify
Executed a structured migration of data from WooCommerce to Shopify.
- Migrated all products, customer data, pages, blogs, and media assets.
- Used tabs and accordion layouts in product descriptions for better UX.
- Applied consistent backgrounds to all product images for uniformity.
4. Thorough Testing and Quality Assurance
Ensured smooth user experience across all devices and use cases.
- Verified product filters, banners, collection layouts, and navigation.
- Tested B2B-specific features like wholesale login, tiered pricing, and gated content.
- Conducted responsiveness testing across devices and browsers.
- Validated pricing and inventory sync with ChannelAdvisor via SparkLayer API.
5. URL Redirection and SEO Preservation
Maintained SEO value during the domain and platform transition.
- Migrated the domain from https://buywegames.com/ to https://woodexpressions.com/.
- Implemented 301 permanent redirects for all legacy URLs.
- Optimized landing pages with meta tags, keyword-rich headings, and schema markup.
6. Launch and Ongoing Support
Launched the new Shopify store and established long-term support.
- Successfully deployed on https://woodexpressions.com/.
- Integrated GA4 with Shopify for behavioral insights.
- Set up live chat and AI chatbot for real-time customer assistance.
- Continue to provide SEO support, troubleshooting, and performance optimization.
Key Functional Enhancements
Wholesale Functionality with SparkLayer
- Installed and configured SparkLayer app for wholesale user experience.
- Created 5-tier discount group structures and approval workflows.
- Enabled login-based pricing, bulk CSV ordering, and PO/credit payment options.
- Assigned sales reps to B2B clients and facilitated personalized account management.
- Integrated real-time pricing sync with ChannelAdvisor via SparkLayer API.
Enhanced User Experience Features
- FAQs, USPs, and reviews prominently added to Home and Product pages.
- Interactive collection page banners with vector icons and USPs.
- Product filters for board size, material, color, etc. for streamlined navigation.
- About the Brand section added with vision, mission, and founder story.
Results & Feedback
- Unified Platform: Merged two stores into one streamlined, SEO-preserving Shopify website.
- B2B-Ready: Implemented a full-scale wholesale system with tiered pricing, PO checkout, and account approval.
- Modern UX: Visually revamped UI with engaging banners, categorized collections, and interactive elements.
- Improved Analytics: GA4 tracking plugin enabled granular insights into user behavior and conversion performance.
Client’s Feedback
“The service provided to us by EbizON was top-notch and professional. They delivered exactly what we needed in our newly designed website, with all the requested functionality implemented seamlessly. The team was easy to work with, incredibly patient, and always accommodating to our feedback. Everything was completed on time, and their communication throughout the project was excellent. We’re very pleased with the outcome and highly recommend their services.”
Mary Beth Carson
E-Commerce Manager
Wood Expressions, Inc.
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
