Project Execution

1. Design and Discovery Process

Ebizon started with a detailed website audit and content analysis. The team reviewed the existing Umbraco website structure and prepared a complete content inventory before starting the migration.

The discovery process included identifying all important pages, templates, functional areas, and technical dependencies that needed to be recreated in WordPress. This included patient-facing pages, donor-related content, educational resources, e-commerce pages, location pages, team profiles, stories, blogs, news, and contact flows.

This phase ensured that the new WordPress website would retain the existing brand experience while improving flexibility, content management, and long-term scalability.

2. Development and Customization

After discovery and planning, Ebizon set up the WordPress environment and implemented the website structure using GeneratePress and Elementor. The approved design was recreated with a mobile-responsive approach to ensure the website worked properly across devices and screen sizes.

The development team customized the website to support important patient and business workflows, including:

• Contact forms for patient and donor enquiries.
• Website search for easy content discovery.
• Login and registration functionality.
• Admin approval for gated access.
• Gated donor content for approved users.
• Donor database integration with filters and search.
• Product listing for home test kits.
• Cart, coupon, and checkout functionality.
• Payment iframe integration.
• BMI calculator.
• Payment plan monthly calculator.
• Salesforce integration for lead and form data.

The donor database was one of the most important functional areas. It allowed users to search and filter donor profiles by key attributes, while restricting access to full donor profiles and extended donor documents for approved logged-in users only.

3. Content Migration to WordPress

Ebizon prepared a structured content mapping process to ensure every content type from Umbraco was migrated into the correct WordPress structure.

The migration covered:

• Blogs.
• News.
• Patient stories.
• Events.
• Locations.
• Team profiles.
• Donor database records.
• Products.
• Images.
• Videos.
• PDFs.
• Other media and website assets.

The team used a careful migration approach to keep the new WordPress website structurally clean, easy to manage, and aligned with the original content hierarchy.

4. URL Redirection and SEO Preservation

SEO preservation was a key requirement because the existing website had valuable search visibility and patient-facing content.

Ebizon planned a complete SEO migration process before, during, and after the migration.

Pre-migration activities included:

• Crawling the existing website.
• Mapping old URLs to new URLs.
• Identifying pages to remove or recreate.
• Benchmarking metrics.
• Preparing a custom 404 page.
• Planning Google Search Console, robots.txt, and analytics setup.

During migration activities included:

• Testing URL redirects.
• Updating internal links.
• Updating the XML sitemap.
• Managing change of address if required.
• Completing on-page SEO activities.

Post-migration activities included:

• Monitoring errors.
• Checking indexed pages.
• Performing architecture audits.
• Updating external links where needed.
• Re-submitting disavow files if required.

This helped reduce broken links, preserve SEO value, and ensure users could continue finding important pages through search engines.

5. Thorough Testing and Quality Assurance

Ebizon followed a detailed QA process covering both functional testing and migration testing. The goal was to ensure that the new WordPress website worked correctly, the migrated content remained accurate, and the user experience was stable before launch.

The QA process included:

• Functional testing.
• Migration testing.
• Database testing.
• Content mapping testing.
• Data integrity testing.
• Data cleanliness testing.
• SEO testing.
• Template verification.
• Broken link and URL checks.
• Image, comment, and gallery mapping validation.
• Bug fixing and retesting.

Migration testing was performed iteratively to minimize data disruption and ensure that the new WordPress system maintained the expected website behavior.

6. Launch and Ongoing Support

Before launch, the website went through Client Acceptance Testing. The client team reviewed the website, shared feedback, and reported bugs through the agreed project management process.

Ebizon supported the final walkthrough, launch readiness checks, bug fixes, and deployment activities. After launch, Ebizon continued supporting the platform with ongoing enhancements, technical maintenance, and new feature development.

Ongoing work included improvements across the website and e-commerce journey, usability enhancements, patient experience improvements, and AI chatbot development to help patients navigate the donor database and find relevant information more easily.