Forester Beauty – Shopify Store Redesign by EbizON
Forester Beauty revamped its Shopify store, focusing on usability, design, and performance to meet modern eCommerce expectations. This update enhanced the online shopping experience and highlighted popular beauty and hair care products.
Industry
Beauty & Personal Care (Retail)
Technology
Shopify
Services
Shopify 2.0 Theme Implementation, UI/UX Design & Customization, Responsive Website Redesign, App Integration
Project Overview
Forester Beauty is a leading retailer offering a wide variety of beauty and hair care products, including makeup, skincare, wigs, and top brands like Curls, Cantu, and Curly Kids. To better align with modern eCommerce expectations and enhance the online shopping experience, Forester Beauty aimed to revamp its Shopify store—foresterbeauty.com—with a focus on improving usability, navigation, design, and performance.
The primary objectives were to:
- Implement a visually engaging Shopify 2.0 theme.
- Enhance product discovery and categorization.
- Introduce multilingual support and advanced filtering.
- Integrate loyalty and affiliate programs.
- Improve SEO and email marketing automation.
Project Execution
1. Design and Discovery Process
The project began with a comprehensive design and discovery phase, which served as the foundation for understanding Forester Beauty’s existing store setup, customer journeys, and technical limitations.
- Analyzed the current store structure, design gaps, and performance metrics
- Mapped key goals, brand requirements, and functional expectations
- Created a strategic roadmap aligning the redesign with business objectives
2. Development and Customization
A suitable Shopify 2.0 theme (e.g., Sahara, Enterprise, Habitat) was selected for its flexibility and modern UI.
- Customized the theme to reflect the brand’s visual identity across homepage, collection, product, and service pages
- Implemented custom theme development to support advanced UI/UX needs and marketing goals
3. Key Design Enhancements
- Dynamic hero banners with GIFs and visuals
- Dedicated sections for new arrivals, sales, services, academy courses, affiliate partners, and blog content
- Redesigned static pages: Team, Gallery, Blog, Rewards, and Job Listings
- Added “Salon Services” parent page linking to Curl HQ, BraidBar, Forester Beauty, and FB Academy
4. Functional Features
- Quantity-based discount: Free sample added on ordering 50+ items
- Wishlist functionality, quick add-to-cart, and product video playback
- Loyalty integration with Smile.io and CTAs for course inquiries
- Mega menu with intuitive navigation and categorized product discovery
5. Multilingual & Accessibility Support
- Multilingual support via Shopify Translate & Adapt (French, Spanish, German, English)
- ADA-compliant design ensuring accessibility across devices
6. Performance Enhancements
- Optimized theme coding and image compression
- Lazy loading for media and script minimization to boost page speed
- Reduced bounce rate through faster load times and seamless UX
7. SEO & Marketing Automation
- On-Page SEO: Meta tags, structured data, and internal linking
- Off-Page SEO: Backlink acquisition and authority outreach
- Technical SEO: Improved mobile performance and crawlability
- Email Automation: Welcome emails, cart recovery, and post-purchase flows
- Newsletter and pop-up forms for lead generation
8. App Integrations
- Smile – Loyalty & Rewards program
- Yoast SEO – Enhanced search engine visibility
- Advanced Filters & Search – Improved product discovery
- Brands Page Pro – Branded content presentation
- Instagram Feed Instafeed RPTR – Real-time social proof
Results & Feedback
Impact Delivered by EbizON:
- 35% improvement in page load speed
- 28% decrease in bounce rate
- 42% increase in product views per session
- 18% uplift in conversion rate
- 60% growth in multilingual traffic
- 25% more newsletter signups
Client’s Feedback
“I’m the owner of Forester Beauty in Switzerland and we have been running a webshop under Magento, which was just not up to date anymore. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at EbizON has a very professional attitude and provide their support and insights promptly. They go above and beyond to satisfy their customers needs and assisted me even during their off working hours and weekends.
The Result was great, we now have a state of the art onlineshop and did not have any downtime for our customers, sales have been up by 10% in the first month already and we aim to have it a 25% by mid year. I can only recommend to work with EbizON as they only work with experts in their field and that helps us as clients in the end as they seem to be able to tackle every problem you can think of.”
Beat Walder
Operations Manager
Forester Beauty
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
