Ponti-World Australia – OsCommerce to Shopify Migration
Ponti-World Australia, founded in 1989, is a family-owned business specializing in American car parts for post-1958 US GM vehicles. They offer more than 11,500 new parts, expert restoration services, and personalized customer support via phone and web.
Industry
Automotive Parts & Restoration Services
Technology
Shopify
Services
Shopify Store Setup,
Theme Implementation & Customization,
Data & Content Migration
Project Overview
Ponti-World Australia aimed to migrate their legacy OsCommerce website (https://pontiworld.com.au/usgmsp/) to a modern, high-performing Shopify store.
The new platform needed to:
- Retain existing brand identity and SEO value.
- Match the structure and functionality of the EnergySuspension site (https://energysusp.com.au/index.php).
- Introduce a blog system to convert downloadable Help Articles into categorized, searchable posts.
Project Objectives
- Migrate all product data, collections, and CMS content from OsCommerce to Shopify.
- Implement the Athens theme for a professional and consistent design.
- Preserve URL structure and SEO performance during migration.
- Improve usability through modern navigation, categorization, and search functionalities.
- Introduce a content-driven blog with filtering and tagging.
- Conduct comprehensive testing to ensure smooth transition and functionality retention.
Project Execution
1. Design and Discovery Process
- Conducted a comprehensive review of the current OsCommerce and EnergySuspension websites.
- Identified all essential features, categories, and navigational elements to retain.
- Finalized the Athens Shopify Theme, ensuring alignment with the client’s brand colors and logo.
- Designed wireframes replicating the existing layout with enhancements for better UX.
2. Development and Customization
- Implemented Athens Theme with customized elements (header, sidebar, product grids).
- Integrated advanced search and filtering tools for easy product discovery.
- Structured collection and sub-collection pages (nested structure) to support deep product categorization (e.g., by brand, year, and model).
- Developed new CMS pages: Home, What’s New, Contact Us, Terms, Shipping & Returns, Help Articles, and Blog.
3. Content Migration to Shopify
Migrated data from the OsCommerce store including:
- Products: 7,000+ products
- Collections: 10 main collections with multiple nested sub-collections
- CMS Pages: Up to 7 static pages
- Help Articles: Converted to blog posts with tags and filters for better discoverability
- Orders & Customers: Excluded from migration (as per client confirmation)
4. URL Redirection and SEO Preservation
- Maintained URL hierarchy to preserve SEO rankings.
- Implemented 301 redirects for all migrated pages.
- Integrated Google Analytics, GSC, and GTM for SEO tracking and optimization continuity.
- Ensured metadata, product schema, and canonical URLs were optimized for Shopify.
5. Thorough Testing and Quality Assurance
- Conducted end-to-end functionality testing including navigation, search, and checkout.
- Verified performance on desktop and mobile devices.
- Tested nested collection links, product filtering, and blog functionality.
- Ensured SEO compliance and redirection integrity.
6. Launch and Ongoing Support
- Successfully launched the new Shopify store replicating the EnergySusp layout.
- Provided post-launch monitoring for bug fixes and SEO tracking.
- Ongoing support for future enhancements, analytics optimization, and feature updates.
Results & Feedback
- Improved UX/UI: Modern interface with mobile-responsive design.
- SEO Retention: Maintained organic search performance post-launch.
- Operational Efficiency: Easy backend management through Shopify admin tools.
- Enhanced Content Accessibility: Help Articles transformed into searchable blog posts.
- Faster Load Time: Reduced average page load by 45% compared to OsCommerce.
Client’s Feedback
“EbizON delivered a modern e-commerce site that perfectly aligned with our needs. Their team was incredibly responsive, addressing all our concerns quickly and efficiently. Communication was seamless through emails and messaging apps, making the entire collaboration smooth and productive. We’re thrilled with the results!“
Dave Clee
Owner, Pontiworld
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
