Project Execution

1. Design and Discovery Process

The project began with a thorough site audit and discovery phase to understand the existing Drupal website architecture, performance, plugin dependencies, and content structure. 

Key focus areas included:

• Reviewing all installed plugins and identifying dependencies for migration. 
• Assessing website performance bottlenecks and areas for UX/UI improvement. 
• Identifying broken or non-functional features across pages. 
• Benchmarking design and functionality references from similar platforms to modernize layout and navigation. 

2. Development and Customization

Front-End Implementation

• Redesigned layouts for Event Pages, News Pages, and homepage sections to improve responsiveness and visual consistency across devices. 
• Optimized images and implemented lazy loading to improve page load performance. 
• Introduced new UI elements such as highlighted posts and content lock functionality for non-logged-in users.

Feature Implementation and Setup

• Migrated content and functionality from Drupal to WordPress while maintaining data integrity. 
• Integrated custom features including automated RSS-to-email updates for daily and weekly subscriber delivery. 
• Developed ads display with auto-rotation and editor-controlled post management. 
• Enabled real-time post reach and view tracking via Google Analytics directly accessible from the Editor dashboard. 
• Performed plugin optimization, compatibility testing, and security enhancements to ensure a stable and high-performing platform.

3. Key Design Enhancements

• Redesigned Article Pages and News Pages for a cleaner, mobile-friendly experience. 
• Created editor-managed highlighted posts sections and content lock rules for enhanced user engagement. 
• Improved UX/UI with intuitive navigation, better content layout, and responsive design adjustments. 
• Optimized site performance for faster loading and improved SEO readiness. 

4. Testing and Deployment

A rigorous QA and testing process was executed, including: 

• Cross-browser and cross-device compatibility checks. 
• Functional validation for all custom features, ads, content lock, and automated RSS emails. 
• Real-time analytics tracking verification and post reach reporting. 
• Security and performance validation after plugin optimization and migration. 

After successful validation, the website was deployed to the staging environment for client review and final adjustments before production launch. 

5. Launch

The revamped Shoot Online website was launched after a 3-week sprint, with all key features, performance improvements, and custom functionality fully implemented. 

The project achieved: 

• Seamless Drupal-to-WordPress migration with all content and functionality intact. 
• Significant improvements in website speed, UX/UI, and editor workflow. 
• Automated RSS-to-email updates and real-time post reach tracking. 
• Stable, secure, and scalable platform ready for ongoing content growth.
• Smooth Drupal-to-WordPress migration with all content and functionality preserved. 
• Faster website performance, modern UX/UI, and improved mobile responsiveness. 
• Custom features implemented, including ads rotation, content lock, and highlighted posts. 
• Automated RSS-to-email updates and real-time post reach tracking via Google Analytics. 
• Optimized plugins, improved security, and delivered a scalable, future-ready platform.