Peter Wallace Pottery’s Shopify Frontend Revamp
Peter Wallace Pottery’s Shopify frontend was revamped to enhance accessibility and user experience, supporting sales growth. The project was completed successfully with seamless collaboration and commendable support from the team.
Industry
Arts, Entertainment & Music
Technology
Shopify
Services
E-Commerce Development, Mobile App Development, Web Development
Project Overview
Peter Wallace Pottery, a renowned artisan business specializing in handmade pottery water filters, fermentation pots, and art pieces, sought to enhance their online presence through a Shopify website revamp. The business aimed to improve accessibility, navigation, and drive sales by implementing better user experience features.
EbizON Digital was brought on board to update the website’s frontend and deliver a seamless, user-friendly experience for customers. The project involved a dedicated team of 2-5 professionals who worked closely with the client to achieve these goals. Key enhancements included a mega menu, an interactive hero section, optimized product category banners, improved search functionality, and additional eCommerce features to enhance user engagement and conversions.
Project Objectives
- Enhance user experience and accessibility on the Shopify store to support sales growth and improve brand perception.
- Revamp the frontend design with modern visuals, a mega menu, and interactive hero sections to create a seamless, engaging shopping experience.
- Optimize product discovery and navigation by integrating advanced search functionality, sorting and filtering options, and featured product categories (Best Sellers, Trending, New Arrivals).
- Boost customer engagement and conversions by incorporating user-generated content (Instagram feeds), reviews, and FAQs.
- Ensure data integrity and SEO performance by accurately migrating essential content and implementing on-page SEO optimizations for long-term digital growth.
Project Execution
1. Design and Discovery Process
We began with a detailed discovery process to evaluate the existing WooCommerce store, understand the business goals, and plan a strategic Shopify migration. Key activities included:
- Identifying existing functionalities such as products, categories, customer accounts, and order data.
- Determining necessary Shopify-compatible features and extensions for a smooth transition.
- Selecting a Shopify 2.0 premium theme aligned with Peter Wallace Pottery’s branding and user experience goals.
EbizON Digital focused on upgrading the Shopify frontend to improve aesthetics, functionality, and accessibility. The team conducted regular virtual check-ins with the client to ensure clear communication and seamless file transfers for design assets.
2. Development and Customization
The development phase centered around implementing a modern, user-focused Shopify 2.0 frontend. This included:
- Custom Theme Development to align design with the brand’s aesthetic and functional needs.
- Mega Menu: Added a well-organized navigation system to improve product discoverability.
- Interactive Hero Section: Upgraded visuals with high-resolution images, embedded videos, and clear CTAs.
- Product Category Banners: Designed to visually guide users and enhance browsing.
- Best Sellers, Trending, and New Arrivals Sections: Highlighted key inventory for better engagement.
- Instagram Feed Integration: Displayed real-time social proof and boosted brand authenticity.
- Sticky Product Media & Add to Cart: Enabled persistent visibility of product visuals and cart options during scrolling.
3. Data Migration & Performance Enhancements
Ensured accurate and complete migration of critical content and optimized site performance:
- Shipping regulations have also been put in place based on the individual products featured on the Peter Wallace Pottery website
- Migrated all products, images, customer records, and historical order data from WooCommerce to Shopify.
- Optimized transferred media for faster loading and responsiveness.
- Enhanced collection pages with:
- Improved product organization
- Advanced filtering and sorting
- Star ratings, stock indicators, and discount labels
- Integrated back-in-stock notifications to capture customer interest on out-of-stock items.
4. SEO Migration & Optimization
To maintain and enhance organic visibility during the platform transition:
- Resolved issues in the on-site search experience to improve indexing and user discovery.
- Integrated customer reviews and FAQs to enrich on-page content.
- Implemented Yoast SEO for:
- Meta title and description optimization
- Image alt text enhancements
- Keyword-optimized product content
- Preserved SEO equity by maintaining URL structure, redirects, and crawlability best practices.
Results & Feedback
Although it was too early to measure specific metrics at the time of reporting, Peter Wallace Pottery expressed satisfaction with the revamped website and EbizON Digital’s overall performance.
Key Outcomes:
- Enhanced Navigation: The mega menu and improved search functionality provided users with a more intuitive browsing experience.
- Higher Engagement: Interactive hero sections, featured product highlights, and customer reviews improved user interaction and time spent on the site.
- Optimized Shopping Experience: The improved collection pages, sticky product media, and sticky add-to-cart features enhanced the shopping journey.
- Increased Trust & Credibility: Customer reviews, FAQs, and an Instagram feed helped establish stronger connections with potential buyers.
The client noted that the updated website was completed on time, with all deliverables met as planned. They also acknowledged the need for minor improvements in communication from certain team members but ultimately regarded the experience as positive and effective. The new features not only modernized the site but also positioned it for long-term growth and improved customer satisfaction.
Client’s Feedback
“Komal is extremely helpful and knowledgeable. The team meetings made everything much easier, and the transfer of files and photos was very smooth. While there were some challenges, the job got done, and we are happy with the results.”
Peter Wallace
Owner, Peter Wallace Pottery
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“EbizON is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support EbizON extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at EbizON has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. EbizON was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you EbizON and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“EbizON is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
