Enhancing Flexibility & Reducing Costs: Agile Payment’s Website Migration
Agile Payments, a provider of integrated payment solutions, needed to migrate from HubSpot to WordPress to cut costs while preserving design, SEO, and functionality.
Industry
Financial Services
Technology
Hubspot, WordPress, Elementor, Yoast SEO, WPForms
Services
Website Migration, SEO Optimization, User Experience Enhancement, Content Migration, Technical Implementation & Testing, HubSpot Integration, Web Scraping
Project Overview
Agile Payments provides integrated payment solutions for businesses developing and offering software applications. Their existing website, hosted on HubSpot, required migration to WordPress to reduce costs while maintaining design integrity, SEO performance, and functionality.
Objectives:
- Migrate the website from HubSpot to WordPress.
- Ensure an intuitive and seamless user journey.
- Retain the existing design and SEO value.
- Maintain key features and functionalities.
Project Execution
1. Design and Discovery Process
We began with an in-depth discovery phase to understand the client’s HubSpot environment, user journeys, and technical dependencies. This included stakeholder interviews, content audits, and identifying key performance indicators. The process laid the foundation for a smooth transition by aligning the migration plan with business goals and user expectations.
2. Data Evaluation and Mapping
We conducted a comprehensive audit of the existing HubSpot website to understand its architecture, content types, and third-party integrations. This included mapping all essential content—94 pages, over 450+ blog posts, and 6 white papers—to corresponding WordPress post types. We also identified the necessary plugins and theme components required to replicate the functionality in WordPress. A detailed migration and development roadmap was created to preserve SEO integrity and ensure a seamless transition.
3. Development and Customization
- Seamless integration of existing HubSpot forms into the new WordPress site to ensure smooth lead generation.
- To replicate the visual identity of the original site, we used a clean WordPress starter theme and customized it with Elementor Page Builder.
- The theme was fully responsive, mobile-optimized, and designed for high performance.
- Custom theme development was executed to ensure flexibility, scalability, and future-proof design.
- Custom templates were created for content types like blog posts and white papers to maintain brand consistency and improve usability.
4. Content Migration to WordPress
- Using a structured migration workflow, we transferred all relevant content from HubSpot to WordPress while maintaining formatting, media assets, and metadata.
- Migrated blog and whitepaper posts using custom scripts and transferred page data through web scraping methods
- Internal links were updated, and media was properly mapped within the WordPress media library for efficient management.
5. Thorough Testing and Quality Assurance
- A complete round of QA was performed across devices and browsers.
- We validated all URL redirects, tested mobile responsiveness, checked site speed, and scanned for broken links.
- Security features like reCAPTCHA were added to forms, and all integrations with social platforms (Twitter, LinkedIn, YouTube) were verified.
6. URL Redirection and SEO Preservation
- SEO preservation was a top priority.
- We crawled the existing HubSpot site and mapped all URLs to their new WordPress equivalents.
- 301 redirects were configured to maintain search engine rankings.
- We optimized internal linking, created a custom 404 page, updated robots.txt, submitted XML sitemaps, and configured Google Search Console and Analytics.
7. Launch and Ongoing Support
- After the successful launch, we monitored traffic, search visibility, and site performance.
- Post-migration SEO audits were conducted.
- We provided continuous support for plugin updates, performance tuning, and user-reported issues under our ongoing maintenance services.
Results & Feedback
- Seamless Transition: The migration was completed successfully without downtime, ensuring a smooth user experience.
- Cost Savings: Agile Payments significantly reduced their monthly platform expenses by shifting from HubSpot to WordPress.
- SEO Retention: The website maintained its organic rankings, with no traffic loss post-migration.
- Improved Flexibility: The new WordPress platform provided better customization, easier content management, and future scalability.
- Client Satisfaction: Agile Payments was pleased with the execution, noting improved efficiency and cost-effectiveness.
Client’s Feedback
“We entrusted our website’s transition from HubSpot to WordPress to a highly skilled team, and they delivered outstanding results. Their expertise ensured our SERP rankings remained intact, and their efficient project management made the process seamless. Our new WordPress site retains all the strengths of the original, reflecting their exceptional capability in website conversion. We’re thoroughly impressed and highly recommend their services.”
Gene Krause
VP, Agile Payments
What Our Customers Says
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Senior manager, Remedy Liqour
Head of Business Engagement, WRI
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reviewed by Beat Walder
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Head of Business Engagement, WRI
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reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
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