Parklink Website Redesign & Development
Parklink partnered with us to redesign and develop a faster, modern, SEO-friendly, and user-focused website to enhance usability and boost lead generation.
Industry
Leisure & Travel
Technology
WordPress
Services
Website UI/UX Redesign, WordPress Development, Performance Optimization, Information Architecture Enhancement, SEO Preservation, Quality Assurance & Testing, Deployment & Training
Project Overview
Parklink approached us with the objective of redesigning and developing its website, www.parklink.uk, to improve user experience, modernize the layout, enhance performance, and maintain all existing SEO value and features. Parklink serves users searching for holiday parks, lodges, static caravans, and holiday homes for sale across the UK—making usability, performance, and trust-building core requirements.
Our mission was to create a fast, fully responsive, intuitive, and visually appealing platform that would better communicate the brand’s purpose and improve lead generation.
Project Objectives
- Redesign the website using a modern and attractive layout.
- Improve overall performance scores, page speed, and Core Web Vitals.
- Retain all SEO value, sitemaps, and existing workflows.
- Strengthen website navigation and discoverability.
- Deliver mobile-optimized and responsive layouts.
- Enhance listing pages, filters, search modules, and homepage engagement.
Project Execution
1. Design and Discovery Process
During the discovery phase, our goal was to gain a deep understanding of Parklink’s business objectives, target users, and technical challenges.
- Detailed requirement gathering with Parklink’s communication team.
- Analysis of existing functional flows, sitemap, and search behaviours.
- Identification of key challenges: slow performance, basic layouts, limited filtering options, and low engagement.
- Finalization of:
- Creative Brief
- Business Requirement Document (BRD)
- Sitemap
- Wireframes
- Use cases & user stories
- Security & hosting considerations
2. Development and Customization
Front-End Implementation
We implemented the design using:
- Advanced filtering (location, availability, price, rating, etc.)
- Sorting options(best seller, Recently Listed, highest/lowest price)
- Multi-level geographic filtering system: Region → County → Location
- Dynamic filtering based on previous selections
- Multi-parameter dynamic filtering
- Instant search results
- User preference–based sorting and filtering
- AJAX-powered updates (no page reload)
- Homepage interactive search and slider sections
- Newsletter integration & pop-ups
- SEO-friendly blog grid layout
- Availability search for caravans, lodges & parks
- Enhanced media optimization and caching setup
Lead Generation System
- Direct enquiry forms on listing pages
- Agent/Park contact functionality
- Lead capture workflows with automated email routing
- Recommend listings (parks and lodges) based on user-selected preferences
- Zapier webhook integrations to automate lead capture, enquiries, and notifications across CRM, email, or third-party platforms
Private Sales – Offer/Bidding Module
- Offer submission/bidding functionality for private sales
- Tracking of bids and notifications to buyers/sellers
Listings Based on Multiple Factors
The platform supports browsing based on:
- Manufacturer
- Park Group
- Destination
- County
- Park Type Preferences (owners-only, luxury, family-friendly, pet-friendly)
3. Key Design Enhancements
Homepage Improvements
- Modern, clean layout with interactive banners.
- Availability checker for holiday services.
- Organized sections for “Best Deals,” “Holiday Homes,” “Popular Destinations,” “Reviews,” “Park Groups”, ” Park Types”, and “Manufacturers”
- Slider-based park type navigation.
Navigation & Menu Updates
- Redesigned menu with modern structure.
Listing Pages
- Improved filters and sorting features.
- Better visual hierarchy and grid-based layouts.
Blog Section
- Introduced 2–3 tile grid system.
- Enhanced readability and user engagement.
4. Testing & Deployment
We followed a multi-stage testing process to ensure performance, stability, and quality.
Testing Types
- Functional Testing
- Cross-Browser Testing (Chrome, Safari, Firefox, Edge)
- Load & Performance Testing
- Content Loading Validation
- SEO Checks
- User Acceptance Testing (UAT – Alpha & Beta)
Internal Alpha Release
- Demonstration to Parklink for initial feedback
- Review of design adherence to prototype
- Documentation of bugs and functional adjustments
Beta Release (Go Live)
- Security review
- SSL configuration and domain mapping
- Integration of analytics
- Final performance optimization
- Complete production deployment
5. Launch
After iterative UAT cycles, fixes, and enhancements, the Parklink website was launched successfully on the production server. The launch included:
- Final SEO migration checks
- Cache warm-ups
- Performance monitoring
- Admin access setup
- CMS training sessions
Results & Feedback
Final Outcomes
- Significantly improved Core Web Vitals and overall page speed due to optimized theme, caching, and lightweight blocks
- Modernized UI/UX improving trust, user engagement, and ease of navigation
- Better listing discovery with advanced filtering, sorting options, and dynamic Region → County → Location search
- Lead generation system with direct agent/park contact, enquiry forms, and Zapier webhook integrations
- Private sales module with offer/bidding functionality
- Suggested lodges/caravans and related listings dynamically displayed for each park
- High-quality image galleries and sliders enhancing listing presentation
- Fully responsive design across desktop, tablet, and mobile devices
Client’s Feedback
“EbizON Digital exceeded our expectations with a modern, user-friendly website that boosted our lead generation. Their proactive approach, timely delivery, and tailored solutions truly set them apart. Highly responsive and committed—an excellent partner to work with.“
Director, Parklink
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
reviewed by JOSEPH CURLEY
Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
reviewed by Wilma Pretorius
Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
reviewed by Raul
Senior Manager, Emporium Embroidery
Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
