Moving a website from Wagtail to WordPress is not simply a matter of transferring pages and images. Wagtail websites can contain custom page types, structured content, reusable components, document libraries, media files, integrations, and content relationships that need careful attention during migration.

A successful Wagtail to WordPress Migration should preserve the information and functionality that make the existing website valuable while creating a more manageable WordPress environment.

WordPress offers a flexible content management system with themes, plugins, custom post types, page builders, and integration options. For businesses that want greater control over website updates, content publishing, design, and ongoing development, moving from Wagtail to WordPress can be a practical option.

However, the migration needs to be planned around the way the existing Wagtail website is built. Custom page models, StreamField content, image renditions, document assets, URLs, and SEO information may require specific mapping and development work.

This guide reviews 10 companies that businesses can consider when planning a Wagtail to WordPress migration.

Why Businesses Consider Moving From Wagtail to WordPress

Wagtail is a Django-based content management system that offers structured content management and flexibility for development teams. However, some businesses may prefer WordPress because of its broader plugin ecosystem, familiar publishing interface, and large community of developers.

Common reasons for considering a migration include:

Simplifying day-to-day content management
Providing editors with a familiar publishing interface
Accessing a wider range of WordPress plugins
Expanding website design options
Reducing dependence on custom development for routine changes
Improving control over landing pages and blog content
Integrating website content with marketing tools
Supporting easier website maintenance
Improving content publishing workflows
Creating a flexible foundation for future website development

The decision should depend on the website’s actual requirements. Businesses with complex Wagtail functionality should first identify which features need to be recreated in WordPress.

What Should a Wagtail to WordPress Migration Include?

A Wagtail website may have a different content architecture from a standard WordPress website. The migration process should therefore cover more than basic page and post transfers.

1. Page and Content Migration

The existing website may contain different page types, such as:

Home pages
Landing pages
Service pages
Blog articles
Resource pages
Case studies
Team profiles
Contact pages
News and announcements
Custom content pages

Each page type should be reviewed and mapped to an appropriate WordPress structure.

2. StreamField and Structured Content Migration

Wagtail StreamField allows editors to create pages using different content blocks. These may include headings, paragraphs, images, quotes, videos, buttons, columns, and other reusable elements.

During migration, these blocks may need to be converted into:

WordPress Gutenberg blocks
Custom Gutenberg blocks
Advanced Custom Fields (ACF)
Custom post types
Reusable page sections
Theme-based content components

The goal is to retain the meaning and presentation of the original content while making it manageable in WordPress.

3. Image and Media Migration

Media files are another important part of the transition.

The migration may include:

Images
Image captions
Alternative text
PDFs
Documents
Videos
Downloadable files
Image descriptions
Featured images
Gallery content

Wagtail image renditions may need to be recreated or mapped to WordPress image sizes and formats.

4. Categories, Tags, and Content Relationships

The existing Wagtail content structure should be reviewed before it is recreated in WordPress.

This may involve:

Categories
Tags
Topics
Content groups
Related articles
Parent and child pages
Custom taxonomies
Internal content relationships

Maintaining these relationships can help preserve website navigation and content discovery.

5. User and Editorial Information

Depending on the project, businesses may also need to review:

User accounts
Author information
Editorial roles
Publishing permissions
Content ownership
Publication dates
Draft and published status

The new WordPress environment should provide an editorial workflow that matches the organization’s requirements.

6. SEO Information

SEO data should be included in the migration plan.

Important elements include:

Meta titles
Meta descriptions
Canonical URLs
Heading structure
Image alt text
Structured data
Existing URLs
Internal links
XML sitemap
Robots.txt

7. Custom Functionality and Integrations

Wagtail websites may contain custom Django applications, APIs, forms, search functionality, and third-party integrations.

Each feature should be reviewed to determine whether it should be replaced with a WordPress plugin, rebuilt through custom development, or connected through an API.

Why SEO Planning Matters During Migration

Changing a content management system can affect search visibility if existing URLs, metadata, internal links, or content structures are not handled correctly.

A proper SEO migration plan should cover:

Existing URL inventory
New URL mapping
301 redirects
Meta titles
Meta descriptions
Heading structure
Canonical URLs
Internal links
Image alt text
Structured data
XML sitemap
Robots.txt
Google Search Console monitoring

The objective is to preserve important search signals while helping search engines understand the new WordPress website.

Businesses should also review their existing organic traffic and identify their most valuable pages before migration. These pages should receive particular attention during content mapping, testing, and launch.

Top 10 Wagtail to WordPress Migration Companies

1. EbizON

EbizON is a digital technology company specializing in website migration, WordPress development, content migration, SEO preservation, and custom website solutions.

EbizON is directly relevant to businesses planning a Wagtail to WordPress Migration because Wagtail is included among the CMS platforms covered by its WordPress migration services.

Its migration capabilities include transferring website content, titles, descriptions, excerpts, HTML structures, images, documents, and other digital assets into WordPress. The company also works with categories, tags, taxonomies, SEO information, redirects, page-builder integration, and custom theme development.

For websites using Wagtail’s structured content models, the migration process should include reviewing the existing content architecture and mapping its fields and components to the appropriate WordPress structures.

Businesses can explore the dedicated Wagtail to WordPress Migration service to understand the migration offering.

EbizON also provides WordPress development, custom integrations, CRM migration, responsive theme matching, website maintenance, and security services. These capabilities can be useful when a migration includes a redesign or improvements to the existing website.

Key capabilities:

Wagtail to WordPress Migration
Content migration
Asset migration
Categories and taxonomy migration
SEO migration
301 redirects
WordPress development
Custom theme development
Gutenberg and ACF integration
CRM migration
Plugin integration
Website maintenance and security

2. CMSTOWP

CMSTOWP is a website migration and WordPress-focused company providing CMS migration, content transfer, SEO migration, and website replatforming services.

CMSTOWP is another relevant option for businesses moving from Wagtail to WordPress. Its migration capabilities cover website content, images, documents, categories, tags, taxonomies, SEO information, and existing URL structures.

The company also provides migration to Gutenberg and Advanced Custom Fields, which can be useful when converting structured Wagtail content into manageable WordPress layouts.

For businesses with complex websites, the migration process should include an assessment of existing page structures, reusable components, content relationships, and media files before the new WordPress environment is developed.

Businesses can explore the dedicated Wagtail to WordPress Migration service to review its offering.

CMSTOWP also provides WordPress migration, website redesign, SEO retention, custom development, and post-launch support.

Key capabilities:

Wagtail to WordPress Migration
CMS migration
Content migration
Image and asset migration
Categories and taxonomy migration
SEO preservation
301 redirects
Gutenberg integration
Advanced Custom Fields
WordPress development
Website restructuring
Post-migration support

3. Kabir IT Solution

Kabir IT Solution is a technology consulting and development company offering website development, business automation, Microsoft solutions, and custom software services.

Kabir IT Solution works with businesses that need website development as well as technology solutions for internal operations.

Its website-related capabilities can be relevant for organizations looking to improve their online presence while also reviewing their existing business processes.

For a Wagtail to WordPress project, businesses may consider its website development experience when planning a new website structure or redesign. The specific requirements around Wagtail content models, data mapping, WordPress development, and SEO migration should be discussed before selecting a provider.

Key capabilities:

Website design and development
Website redesign
Custom software development
Microsoft 365 solutions
SharePoint
Business process automation
Power Platform solutions
Technology consulting

4. Empedance

Empedance is a digital engineering studio focused on web development, custom applications, UI/UX design, AI solutions, and digital product development.

Empedance provides web development services covering marketing websites, corporate platforms, ecommerce projects, headless CMS environments, APIs, and integrations.

Its technical approach includes discovery, architecture, design, engineering, launch, and ongoing optimization.

These capabilities can be relevant for businesses migrating from Wagtail when the project involves more than transferring content. For example, a website may need a new architecture, custom functionality, API connections, performance improvements, or a redesigned user experience.

Businesses should discuss the specific Wagtail content migration and WordPress implementation requirements before starting the project.

Key capabilities:

Web development
Custom web applications
Headless CMS development
API development
Third-party integrations
UI/UX design
Performance optimization
Website maintenance
Technical architecture

5. BibhuDesign

BibhuDesign is a creative agency focused on website design, branding, graphic design, and UI/UX solutions for businesses and startups.

BibhuDesign combines visual design, brand identity, and website-related services. Its work includes website design, UI/UX research, branding strategy, social media design, and creative content.

For a Wagtail to WordPress migration, design capabilities can be useful when a business wants to improve the visual presentation of its website while moving to a new content management system.

A migration project may involve recreating existing page layouts, improving navigation, developing responsive templates, and making content easier to manage through WordPress.

Key capabilities:

Website design
UI/UX research
UI design
Branding strategy
Logo design
Graphic design
Social media design
Creative content
Website presentation

6. Polozhevets

Polozhevets is a digital product development provider focused on product discovery, UX design, technical architecture, and software delivery.

Polozhevets offers support across different stages of digital product development, including understanding business requirements, researching user needs, designing interfaces, planning product architecture, and delivering technical solutions.

This approach can be relevant for organizations that want to rethink their website structure while migrating from Wagtail to WordPress.

For example, a migration project may include reorganizing information architecture, simplifying navigation, redesigning page templates, and planning how content should be structured in the new CMS.

Businesses should evaluate the provider’s specific WordPress development and Wagtail migration experience against their project requirements.

Key capabilities:

Product discovery
UX research
UI design
Digital product strategy
Technical architecture
Software development
Web development
Product delivery

7. Broadmark

Broadmark is a digital design agency focused on website design, web development, branding, UI/UX, and digital product experiences.

Broadmark works across digital design and development, including website design, dynamic websites, ecommerce websites, frontend development, wireframing, prototyping, and design systems.

Its design-focused capabilities can be relevant when a Wagtail to WordPress migration also involves a visual redesign or a change in the way users interact with website content.

For organizations moving to WordPress, these services may support the planning and development of responsive layouts, improved navigation, consistent page components, and a more cohesive digital experience.

Key capabilities:

Website design
Web development
UI/UX design
Digital product design
Wireframing and prototyping
Frontend development
Ecommerce website development
Branding
Design systems

8. Exteed

Exteed is a digital agency providing web development, ecommerce solutions, digital marketing, branding, and AI-related services.

Exteed offers web design and development alongside ecommerce development, content management, website audits, hosting, SEO, and digital branding.

Its website development capabilities can be relevant for businesses that want to rebuild or modernize their online presence during a Wagtail to WordPress migration.

For a migration project, businesses should assess how the existing Wagtail content will be transferred, how WordPress functionality will be implemented, and whether the provider can handle SEO requirements, integrations, and ongoing maintenance.

Key capabilities:

Web design
Web development
Ecommerce development
Content management
Website audits
Hosting
SEO services
Digital marketing
Branding
AI solutions

9. Iommi Designs

Iommi Designs is included among the design and digital service providers businesses can evaluate when planning a website redesign or platform transition.

For a Wagtail to WordPress project, design requirements may include recreating existing page layouts, improving the website’s visual structure, building responsive templates, and making content easier for editors to manage.

However, a design-led project and a CMS migration are not the same. Businesses should establish whether the provider can also handle content extraction, structured data mapping, WordPress development, redirects, and technical testing.

Key areas to evaluate:

Website design
UI/UX
Responsive layouts
Website redesign
WordPress implementation
Content presentation
Technical development
Migration support

10. Yadda Technologies

Yadda Technologies is a technology company offering website design, software development, mobile applications, data solutions, cybersecurity, and digital services.

Yadda Technologies provides custom website and application development alongside software development, AI and machine learning, POS systems, cybersecurity, and other technology solutions.

These capabilities can be relevant for organizations whose Wagtail websites are connected to wider business applications or require custom functionality during the transition.

A Wagtail to WordPress migration may require reviewing existing integrations, rebuilding website features, restructuring content, and connecting WordPress with external systems.

Businesses should discuss their exact CMS migration requirements and confirm the provider’s experience with WordPress implementation and Wagtail data structures.

Key capabilities:

Website design
Website development
Custom software development
Mobile application development
Data analysis
POS development
AI and machine learning
Cybersecurity
Technical solutions

How to Choose the Right Wagtail to WordPress Migration Company

Selecting a migration partner requires more than checking whether a company offers WordPress development. Wagtail websites can have custom content models and development requirements that need specialized planning.

1. Check Experience With Wagtail and WordPress

Ask whether the provider understands both platforms.

Important areas include:

Wagtail CMS
Django-based website architecture
WordPress
Custom post types
Gutenberg
Advanced Custom Fields
Custom WordPress themes
Content migration

A company should understand how the existing Wagtail structure will be translated into WordPress.

2. Review Content Migration Capabilities

Ask how the provider will handle:

Standard pages
Blog articles
Custom page types
StreamField blocks
Images
Documents
Videos
Categories
Tags
Related content
Author information

This is especially important for websites that use complex Wagtail page models.

3. Understand the Content Mapping Process

The migration provider should prepare a mapping plan showing how each Wagtail content type and field will be represented in WordPress.

For example:

Wagtail element	Possible WordPress destination
Standard pages	WordPress pages
Blog articles	Posts
Custom page models	Custom post types
StreamField blocks	Gutenberg blocks or ACF
Categories	Categories or custom taxonomies
Tags	WordPress tags
Images	WordPress media library
Documents	WordPress media library
Related content	Relationships or custom fields

The final structure should be based on the existing website and the requirements of the new WordPress environment.

4. Evaluate SEO Migration Experience

Ask how the company will manage:

Existing URL structures
URL mapping
301 redirects
Meta titles
Meta descriptions
Canonical tags
Heading structures
Internal links
Structured data
XML sitemap
Search Console

The goal should be to preserve important SEO information while avoiding broken pages and unnecessary URL changes.

5. Review WordPress Development Capabilities

A migration provider should be able to develop the required WordPress environment.

This may include:

Custom themes
Gutenberg blocks
Advanced Custom Fields
Custom post types
Custom taxonomies
API integrations
Search functionality
Forms
Responsive layouts
Website performance improvements

6. Ask About Content Validation

After migration, the website should be checked for missing or incorrectly transferred information.

The validation process should include:

Page content
Headings
Images
Captions
Links
Documents
Page layouts
Categories
Custom fields
Content relationships

7. Check Post-Migration Support

Ask whether the provider can help after the website launches.

Post-migration support may include:

Bug fixes
WordPress updates
Plugin configuration
Security improvements
Performance monitoring
SEO monitoring
Content management support
Technical maintenance

Benefits of Moving From Wagtail to WordPress

1. Familiar Content Management

WordPress provides a widely used content management interface that many editors and website administrators already understand.

This can simplify routine publishing and website updates.

2. Flexible Website Design

WordPress supports themes, page builders, custom templates, and block-based editing. Businesses can create different layouts for landing pages, blogs, services, and other content types.

3. Plugin Ecosystem

WordPress offers a large ecosystem of plugins for SEO, forms, security, analytics, performance, ecommerce, and other website requirements.

4. Custom Content Structures

Businesses can use custom post types, taxonomies, Gutenberg blocks, and Advanced Custom Fields to organize their content according to their needs.

5. Easier Content Publishing

WordPress provides tools for creating, editing, scheduling, and managing content. This can help teams manage regular publishing activities.

6. Integration Opportunities

WordPress can connect with external systems through plugins and APIs.

These integrations may include:

CRM platforms
Email marketing tools
Analytics platforms
Marketing automation
Payment systems
Customer support tools
External databases
Business applications

7. Opportunities for Website Improvement

Migration provides an opportunity to review and improve:

Navigation
Page structure
Mobile experience
Content organization
Internal linking
Page performance
Accessibility
SEO
Editorial workflows

Wagtail to WordPress Migration Checklist

Before Migration

Audit the existing Wagtail website
Back up the website and database
Review Wagtail page models
Identify StreamField structures
Export content
Review image and document assets
Identify custom functionality
Document existing integrations
Record current URLs
Review existing SEO settings
Identify important landing pages

Migration Planning

Define the WordPress website structure
Map Wagtail page models to WordPress
Plan custom post types
Plan custom taxonomies
Define Gutenberg or ACF requirements
Map StreamField components
Plan media migration
Identify required plugins
Identify custom development requirements
Create URL mapping
Prepare redirect rules
Define testing requirements

WordPress Development

Set up WordPress
Configure the hosting environment
Select or develop the theme
Create custom post types
Configure taxonomies
Develop Gutenberg blocks
Configure Advanced Custom Fields
Build page templates
Configure navigation
Implement required integrations
Configure forms and search
Optimize responsive layouts

Content Migration

Transfer website pages
Transfer blog posts
Transfer custom content
Convert StreamField components
Transfer images
Transfer documents
Transfer videos where required
Transfer captions and alt text
Recreate content relationships
Transfer categories
Transfer tags
Validate content formatting

SEO Migration

Crawl the existing website
Export important URLs
Create old-to-new URL mapping
Implement 301 redirects
Transfer meta titles
Transfer meta descriptions
Review canonical URLs
Check internal links
Preserve structured data where required
Generate the XML sitemap
Review robots.txt
Verify Google Search Console
Monitor indexing

Testing

Test all page types
Test custom post types
Test Gutenberg blocks
Test ACF fields
Test images and documents
Test internal links
Test navigation
Test search
Test forms
Test integrations
Test mobile layouts
Test page speed
Test redirects
Check broken links
Review SEO settings

Launch

Complete the final backup
Perform final content synchronization
Verify the production environment
Check SSL
Test important URLs
Verify redirects
Submit the sitemap
Verify Search Console
Verify analytics
Monitor crawl errors
Monitor organic traffic
Review website functionality

Frequently Asked Questions

What is Wagtail to WordPress Migration?

Wagtail to WordPress Migration is the process of moving a website from the Wagtail CMS to WordPress while transferring its pages, content, media files, structured data, URLs, and required functionality.

Can Wagtail content be migrated to WordPress?

Yes. Wagtail content can be migrated to WordPress, but the process depends on the website’s content models and structure. Standard pages, blog posts, images, documents, and custom content may require different mapping approaches.

What happens to Wagtail StreamField content?

StreamField content needs to be reviewed and converted into suitable WordPress structures. Depending on the website, this may involve Gutenberg blocks, custom blocks, Advanced Custom Fields, or custom templates.

Can custom Wagtail page types be migrated?

Yes. Custom Wagtail page types can be mapped to WordPress pages or custom post types. Their fields and relationships should be reviewed before migration.

Can images and documents be transferred from Wagtail?

Yes. Images, PDFs, documents, and other media files can be transferred to the WordPress media library. Captions, alternative text, descriptions, and relevant relationships should also be considered.

Will my existing URLs change after migration?

They may. WordPress may use a different URL structure from the existing Wagtail website. Old URLs should be mapped to the appropriate new URLs, with 301 redirects implemented where necessary.

Will Wagtail to WordPress Migration affect SEO?

It can if URLs, metadata, internal links, headings, or structured data are not handled correctly. An SEO migration plan should be prepared before the new website goes live.

Can I keep the existing website design?

The existing design can often be recreated through WordPress themes and custom development. However, some Wagtail-specific components may need to be rebuilt using WordPress-compatible technologies.

Can custom Django functionality be moved to WordPress?

Not always directly. Custom Django functionality should be reviewed individually. Some features may be replaced with WordPress plugins, while others may require custom WordPress development or external API integrations.

How long does Wagtail to WordPress Migration take?

The timeline depends on the website’s size and complexity. The number of pages, custom content models, StreamField blocks, media files, integrations, design requirements, SEO work, and testing can all affect the duration.

Should I redesign my website during migration?

A redesign is not compulsory. However, migration can provide a useful opportunity to improve navigation, page layouts, mobile usability, content organization, and the overall website experience.

What should be tested before launching the new WordPress website?

The new website should be tested for page content, custom post types, Gutenberg blocks, images, documents, internal links, forms, navigation, integrations, mobile responsiveness, redirects, SEO settings, and analytics.

Conclusion

A Wagtail to WordPress Migration can help businesses move to a content management environment that offers flexible publishing, a broad plugin ecosystem, customizable page structures, and a large development community.

However, the process requires more than transferring website pages and images. Wagtail websites can contain structured content models, StreamField components, custom functionality, media relationships, and integrations that need careful assessment before migration.

Among the companies reviewed, EbizON is the most directly aligned with this migration requirement, as its WordPress migration offering specifically includes Wagtail among its supported CMS platforms. Its services cover content and asset migration, taxonomy preservation, SEO migration, redirects, custom themes, page-builder integration, and ongoing website support.

CMSTOWP is another relevant option for businesses looking for CMS migration, WordPress development, content restructuring, SEO preservation, Gutenberg integration, and post-migration support.

The other companies offer different combinations of web development, UI/UX design, digital product development, software engineering, and technology consulting. Their suitability will depend on the technical complexity of the existing Wagtail website and the WordPress functionality required after migration.

The right migration partner should provide a clear plan for content mapping, StreamField conversion, media transfer, WordPress development, SEO preservation, URL redirects, integration work, testing, and post-launch support. A structured approach can help businesses protect their existing content while building a more manageable WordPress website.